Archive: January 2001

Thanks to the Internet, the upper echelons of the PR industry may be less controlled by back-slapping old boys than they used to be. A site called 6figurejobs.com (if we have to explain the name… Continued

PR NEWS is pleased to welcome Nancy Turett as its new healthcare columnist. Turett is President & Global Director of Edelman Health. She can be reached at 212/704-8195 or [email protected]. Her partner for this month’s… Continued

The old saying that you can’t judge a book by its cover holds true for today’s pharmaceutical industry. The challenge for industry spokespeople is getting would-be critics to read further into the facts, instead of… Continued

To mark Breast Cancer Awareness Day on October 24 of last year, the National Football League announced that it would donate $5 to the Susan G. Komen Breast Cancer Foundation every time someone visited its… Continued

Salon.com 22 4th Street, 16th Floor San Francisco, CA 94103 Phone: 415/645-9204 If the New York Times is the traditional “newspaper of record,” then Salon.com is the New Economy’s Web site of record. Launched in… Continued

Last week we received an email with the subject line “Dumb-ass PR people….” The e-mail’s first line read, “…would have used the subject line to tell you what this pitch is about…” We give the… Continued

Michael Slind’s title changes from managing editor to senior editor at Fast Company. He now edits the Net Company section and covers the high-tech economy. <a href="mailto:[email protected]…[email protected]…>Forbes contributing editor Shelley Neumeier no longer focuses on… Continued

When it comes to PR strategy, good things come to those who wait. This is according to Leslie Brokaw, professor of magazine publishing at Boston’s Emerson College and longtime editor of Inc. Magazine. “Journalists can… Continued

Hey, even if you land your company’s name in 30-point type on the front page of the New York Times, most copies of the newspaper will be lining garbage-can bottoms by tomorrow. However, new technology… Continued

George goes down. George, the six-year old experiment that hoped to blend compelling analysis of politics with Hollywood puff, becomes the first casualty in what will likely be a long line of magazines killed by… Continued