Media Trends

Hey, even if you land your company's name in 30-point type on the front page of the New York Times, most copies of the newspaper will be lining garbage-can bottoms by
tomorrow. However, new technology may give your business exposure that lasts forever (well, forever compared to the daily news cycle). Digital textbooks hitting the market will
soon have the ability to be upgraded with more current information from publishers as it becomes available. So take heed of this new medium, pitchmeisters. If your client or
executive has expertise that's germane to an impending book, you may be able to pitch him or her as a source for editions yet to come out.