Archive: October 2000

Public Relations Senior Account Manager 7-10 years experience. Healthcare background a plus. Agency experience preferred. A great Florida agency — Sun, Beach, Fun. Please fax responses to 904/359-0808, Attention: Tina Kicklighter. High-Tech PR Positions The… Continued

PR Creates Web Traffic, Survey Finds PR is considered more important than advertising in setting up a successful dotcom launch. Sixty-five percent of e-businesses believe there is a strong relationship between press coverage and site… Continued

It’s the complaint I hear most often from clients: “That is definitely not what I told the reporter! I am always misquoted.” When I was a television reporter, I often heard the same misgivings when… Continued

The Case Dinosaurs can be resurrected, but they have to adapt. In 1998, the Toronto Stock Exchange (TSE) was viewed as a bureaucratic entity, powered more by the interests of its member-traded companies than by… Continued

Ron McCall has a diagram he calls the”Wheel of Fortune” (below) on the structure of an executive communications program. Key executives are the hub, since they are most publicly responsible for effective communication. “Corporate strategy… Continued

CoolMD.com 433 Gleason Parkway Cape Coral, Fla. 33914 941/542-9268 Fax 941/542-0649 CoolMD.com is not your usual health Web site. From screen colors that vibrate to tidbits like how many parents own vibrators, the site aims… Continued

Dry mouth, sweaty palms and butterflies in the stomach may all be hallmarks of giving a speech, but boosting your company’s image is worth the small discomfort. Most CEOs and senior executives are called upon… Continued

Children who report child abuse are often victimized twice: once by their offenders, then by a fragmented reporting system that relies on a frustrating web of multiple interviews and repeated investigations. The Children’s Medical Center… Continued

Four organizations were recognized for their wellness programs that improve employee health while reducing employee healthcare costs. The Health Project named Caterpillar, CIGNA Corp., DailmerChrysler/UAW and Fannie Mae winners of the ninth annual C. Everett… Continued

By a wide margin, adults feel most comfortable with doctors viewing their personal medical records, according to Cyber Dialogue. While 89 percent of e-health consumers feel doctors should have access to their medical records, only… Continued