Making the Most of the Bully Pulpit: Executive Speeches as a PR Essential

Dry mouth, sweaty palms and butterflies in the stomach may all be hallmarks of giving a speech, but boosting your company's image is worth the small discomfort. Most CEOs and
senior executives are called upon to represent their companies before important audiences - trade shows and conference participants, shareholders, gatherings of business leaders -
yet these speeches often are seen as obligations, rather than opportunities.