Courting the Campus Elite: What You Should Know About College Recruiting

Having been a college-recruit myself not too many years ago, I thought I knew the recruiting game pretty well. However, when I took on the assignment of college recruiting for
the Council of Public Relations Firms this fall, I realized it's not a game. These days, it's a tough battle against seasoned professional services firms that are vying for the
very same students we are. Nevertheless, if we follow some basic strategies and avoid treacherous minefields, we can demonstrate the unique career opportunities in public
relations and attract the best and brightest graduates.