Archive: August 2000

Shareholders Still Slow to Buy Into The Age of Digital Communication

August 14th, 2000 by

The promise of Internet efficiencies assisting investor relations shimmers on the horizon like a desert mirage – the image is based on reality, but it’s a lot further away than it seems. Many companies are… Continued

JobTracker

August 14th, 2000 by

Cantor Concern: Manager, Brand and Customer Communications Cantor Executive Search Solutions is seeking a Manager, Brand and Customer Communications for a corporation located in Raleigh, NC. This position serves as chief strategist for the company… Continued

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August 14th, 2000 by

For a moment, this PR NEWS editor felt like she was trapped in the modern-day equivalent of an Abbott & Costello routine when she called Palm Beach, Calif.-based Triangle Broadcasting to follow up on news… Continued

From Constant Crisis to Critics’ Choice

August 14th, 2000 by

2000 Platinum PR Honorable Mention The Case When Hotmail debuted the concept of free, Web-based email in 1996, it quickly became a smash hit with Internet users. When Microsoft bought the start-up, Hotmail traded its… Continued

Anatomy of a Powerful, Effective Speech

August 14th, 2000 by

Have you ever given a speech at a trade seminar and noticed that half of your audience wasn’t paying attention? Did you watch people fall asleep just as you were about to make your most… Continued

Acquisitions Keep Rolling Along

August 14th, 2000 by

Consolidation in the PR field continues apace as big firms keep buying smaller ones. Among the purchases in the last two weeks: J. Walter Thompson (owned by WPP Group) acquires Imagio Technology Advertising and PR,… Continued

Asian Americans an Untapped Loyalty Opportunity

August 14th, 2000 by

PR practitioners in the food and beverage industries might do well to tap the Asian American community to broaden their brands, according to a new study by Promar International. This market continues to be overlooked,… Continued

New PR Grads Know Business, But They Don’t Have the Write Stuff

August 14th, 2000 by

As parental communications counselors prepare to ship their kids back to school next month, some may well be considering sending their staff and agency teams along for the ride – to sixth grade English class.… Continued

Investment Company Buys Into PR

August 14th, 2000 by

Lending weight to the new conventional wisdom that PR (not advertising) builds brands from scratch, seed development firm Yazam acquires the Philly-based PR shops Gregory Communications and Financial Communications Associates, as a means of “accelerating… Continued

Domain Names Look for New Horizons

August 14th, 2000 by

The hyperproliferation of Web sites is creating demand for new top level domain names (TLDs). These are the “dot-suffixes” that differentiate between types of sites, such as .org, .net and .com – much the way… Continued