Archive: August 2000

Baseball Context Helps Interactive Tour Strike Out Heartburn

August 31st, 2000 by

A media tour featuring Jim Palmer, the Baltimore Orioles Hall of Fame pitcher, helped make the nagging condition of acid reflux disease easier to swallow for chronic heartburn sufferers. Throughout April Palmer discussed how his… Continued

HIV/AIDS Prevention Messages Elude African-American Women

August 31st, 2000 by

The growing rate of HIV/AIDS infection among African-American women provides a disturbing, often humbling reminder that prevention and testing messages aren’t getting through. African-American women accounted for 64% of female AIDS cases in 1998 and… Continued

Interactive Kiosk Delivers Emotional Support

August 31st, 2000 by

The Ronald McDonald House of Connecticut in New Haven is helping parents of sick children access customized networking and grief support services with a new online kiosk. The kiosk–which uses patented software donated by Netkey–is… Continued

Using Interactive PR Strategies to Advance Business Goals, Part II

August 31st, 2000 by

In the previous issue, we looked at healthcare PR as we approach the interactive marketing odyssey of 2001. Thanks to the Internet, the public’s hunger for health information and advances in healthcare and biomedical sciences,… Continued

Policy Makers out of Touch On Health Issues

August 31st, 2000 by

Washington policy makers underestimate the value that consumers place on health information with 54% saying that healthcare issues will influence decisions on who they vote for in November, according to a recent Discovery Health Channel… Continued

Domestic Violence Laws Aren’t Helping Healthcare’s Response

August 31st, 2000 by

Most states have failed to adopt laws that would help doctors and nurses provide optimal assistance to victims of domestic violence, according to a study by the Family Violence Prevention Fund. Its State-by-State Report Card… Continued

Parents with Cancer Need Help Telling their Children

August 31st, 2000 by

When parents are diagnosed with cancer or other fatal diseases they often need help breaking the news to their children and answering their questions, according to research done at the University of London’s Royal Free… Continued

Email Options Influence Physician Choice

August 31st, 2000 by

More than one-third of consumers are more likely to select a physician who offers electronic communication options than one who doesn’t, according to a national poll by LaurusHealth.com, the online health resource developed by VHA… Continued

Back-to-school Campaign Enrolls Children in Health Coverage

August 31st, 2000 by

When uninsured children report to school this month, they’ll not only be signed up for classes, but enrolled in their state’s Children’s Health Insurance Program (CHIP) if a national outreach campaign has its way. This… Continued

Quiz Site Offers Fun and Games

August 31st, 2000 by

The hectic, all-work-no-play regimen of medical professionals is being challenged by a Web site that aims to introduce a little medical trivial pursuit into their workday. The medical quiz site, triviamedica.com, is positioning itself as… Continued