Archive: August 2000

Got a good database that charts the deadlines and contact preferences of health journalists? Jackie Loeb of Ogilvy PR Worldwide believes this is only the starting point for sound relationships with medical reporters. In addition… Continued

Not all PR pros are created equal in Texas, according to a study conducted by the Public Relations Foundation of Texas. Counselors in Dallas and Houston earn raw salaries that are 21% to 31% higher… Continued

Roughly 50 million Americans now log on to the Internet for health updates, with women outnumbering men among information seekers, according to the latest research by Consumer Health Sciences (CHS), a firm specializing in pharmaceutical… Continued

Patients are perhaps the most important stakeholder group in healthcare communications, but establishing relationships with them can be a touchy endeavor. Consumers protect their privacy fiercely, and the law, in most cases, prohibits corporations and… Continued

Healthcare communication is becoming medical and ethical mush. No matter which issue tops the headlines, the evening news or the talking heads circuit, there’s little question that medical matters will always be a dominant theme.… Continued

After chatting it up with several communicators who made a career shift into and within healthcare, PR NEWS and its sister publication, Healthcare PR & Marketing News, confirmed a no-brainer: the healthcare sector is a… Continued

The Case Most babies develop a natural resistance to respiratory syncitial virus (RSV), but the condition can be fatal to premature infants born with underdeveloped lungs and weakened immune systems. Each year, RSV results in… Continued

MediZine Guidebook 298 Fifth Ave. 2nd Floor New York, NY 10001 212/695-2223 http://www.mediZine.com When Congress passed the Omnibus Budget Reconciliation Act (OBRA) in the early ’90s, pharmaceutical marketing exec Traver Hutchins saw a golden publishing… Continued

Healthcare reporters often roll their eyes and sigh when they get a cold call from a PR practitioner about “National [Pick the Disease] Week” or a press release filled with jargon about FDA approval of… Continued