A. Magazine/ Aonline.com
677 Fifth Avenue, 3rd Floor
New York, NY 10022
Asian Americans are one of the most underserved minority communities where targeted healthcare information is concerned. What further complicates this situation is the
scarcity of media vehicles that reach this community. A. Media and Aonline.com fill this editorial void well.
The national bi-monthly magazine, with a circulation of 180,000, and Web site is lifestyle-oriented and covers a broad spectrum of topics, from pop culture to politics. The
magazine and Web site are looking to expand their health coverage and welcome information on the health issues that most affect Asian Americans, chiefly: diabetes, heart disease,
cancer and women's health. The magazine features a regular health column and online opportunities are being considered to include health-focused chat sessions and a database of
Asian-American healthcare practitioners on the Web site.
Recent health topics that have been covered by the magazine include breastfeeding, bone marrow transplants, skin-lightening agents and infertility.
Health Coverage
Information on clinical research involving Asian Americans will get top priority. Beyond that, pitch the magazine and Web site with story ideas that address the health issues
that disproportionately affect this community. Preventive health, heart disease, cancer, women's health and diabetes are ideal topics.
Editors/Lead Time
PR Pitches:
Dina Gan, editor
email: [email protected]
Health video:
Gilbert Cheah
email: [email protected]
Methods
Email is best.
Expect a turnaround of about four to eight weeks for story ideas that are used.
Comments
Health experts are always sought, particularly in the areas of:
- mental health;
- obesity;
- diet;
- stress management and;
- osteoporosis.
Aonline also is working on a health video slated to be available later this year. Contact Gilbert Cheah for more information.