Archive: July 1999

The healthy turnout and multitude of job openings posted on hallway bulletin boards at the annual conference of the International Association of Business Communicators shows that good times continue to roll in the PR and… Continued

Schwartz Communications/Account Director/ Account Supervisor/ Senior Account ExecS Schwartz Communications is America’s leading public relations agency for emerging growth companies, with 85 accounts and 175 employees. We’ve been on the Inc. 500 list of America’s… Continued

For many years, successful corporations operated their charitable contributions independently of their business strategies. This was true whether giving was handled through the corporation’s foundation or directly through the corporation. In the grand scheme, that… Continued

July 19-21 IBC Conferences’ Physician/Hospital Gain Sharing & Alternative Financial Models. Washington, D.C. 508/481-6400; http://www.ibcusa.com. July 20-21 IQPC’s Strategic Planning for Internal Communication conference. Denver. 800/882-8684. http://www.iqpc.com. July 26-27 IBC’s Emerging External Review Programs conference.… Continued

NCQA Monitors PPO Quality The National Committee for Quality Assurance, which accredits managed care plans, will soon expand its oversight role with the nation’s preferred provider organizations (PPOs), a huge healthcare sector that hasn’t been… Continued

The variety of healthcare market research software and services can be overwhelming for industry marketers and new business strategists. This new monthly department in Healthcare PR & Marketing News highlights the latest in Internet programs,… Continued

Agency’s Self-promotional Paper Airplane Campaign Soars To spark new business interest, BGMHealth Communications is promoting its own agency healthcare expertise with a campaign strategy based on a bold marketing paradox. The Venice, Calif. agency is… Continued

Frank Messages Emphasize Importance of Teen HIV-Testing Effort When the Adolescent AIDS Program at Montefiore Medical Center in Bronx, N.Y. began targeting teens with an HIV testing initiative several years ago, its "in your face"… Continued

DTC Ads Create Unwanted Side Effects The $1.35 billion dollars pharmaceutical companies are spending on direct-to-consumer ad campaigns is creating some undesirable side effects – like driving business to rival manufacturers. No matter how persuasive… Continued

ARLINGTON, Va. – If your last lesson in ethnic marketing was a decade ago, you better go in for a refresher course. The relationship between ethnic groups and healthcare is dramatically changing. Minority groups in… Continued