Archive: July 1999

Two Georgia children’s hospitals have taken the concept of fun and healing to a new multimedia level staking out unique market positions that blend state-of-the- art medical care with cutting edge entertainment. Using video technology… Continued

How the National Hockey League is reaching its PR goal electronically Many professionals who rely on email for PR purposes may not see much difference between it and a fax message, but savvy users understand… Continued

Corporate Culture Education Caps M&A History at Covance Corp. Often, the real work behind mergers and acquisitions doesn’t start until long after the accountants and lawyers have crunched the numbers and signed the papers. Creating… Continued

July 20-21 "Strategic Planning for Internal Communication," IQPC (conference to focus on developing, implementing and measuring outcome-based communications programs), Stapleton Plaza Hotel, Denver, 800/882-8684. July 19- 21 "Optimizing Marketing Commun-ciations in an Increasingly Chaotic Information… Continued

The survey results appearing in this issue were conducted by PR NEWS in June 1999 with editorial staff of Phillips Business Information’s newsletters and magazines. Most of the journalists below can be reached at 301/340-7788.… Continued

Entertainment Tonight 5555 Melrose Ave. Mae West Bldg., 2nd Floor Hollywood, Calif. 90038 Editor’s Note: "Entertainment Tonight" is entering its 19th season this fall and is the No. 1 syndicated entertainment magazine show. ET reports… Continued

Robert Doughty, Vice President, Public Relations and Communications, Burger King Corp. The Early years Hometown: Tampa, FL High School: Berkley High School, Berkley, Mich. College: Eastern Kentucky University, Richmond, Ky; A.B. in PoliticalScience/English, Ohio University,… Continued

Opus Makes a “Play” for New York Market In recently opening its new two-person office in New York City, Opus Event Marketing of Richmond, Va., is hoping to bring fun back to Madison Avenue’s marketing… Continued

After a proposed dues hike a few years ago was met with resistance, the Public Relations Society of America decided the next effort would have to include the kind of community outreach that’s in line… Continued

Media Relations Manager/NY Standard & Poor’s Develop campaigns. Responsible for placing positive stories in media. Must have 3-5 years experience in equity services media relations. Excellent skills in media relations, writing and public relations. Proven… Continued