Archive: July 1999

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Case Study: Marketing Communications

July 26th, 1999 by

Baby Shower Event Celebrates Unique Parenting Service When Helix Health Women’s Services in Baltimore learned last summer that a major competitor would soon be launching a doula program, its marketing team and agency raced into… Continued

Best Practices in PR Measurement

July 26th, 1999 by

PR NEWS and Delahaye Medialink will be holding a one-day forum on Nov. 16, 1999, in Washington, D.C., focusing on cutting-edge measurement strategies in media relations, financial relations, employee communications, interactive and crisis communications and… Continued

Calendar

July 26th, 1999 by

July 25-28 "Decades, Centuries, Millennia: A Celebration Over Time," Florida Public Relations Association, Peabody Hotel, Orlando, FL, 941/365-2135; http://www.FPRA.org Aug. 23-24 "The Basics of Writing and Giving a Good Speech," Joan Detz Speechwriting/Seminars/Coaching, Doylestown, Pa.,… Continued

Online Marcom: Global Market Grows; America’s Share Shrinks

July 26th, 1999 by

In the first years of the Internet, it was a small world after all, in that one country dominated use. But aggregated research from eMarketer in its "eGlobal Report" shows a weakening U.S. stranglehold as… Continued

Editorial Calendar Alerts

July 26th, 1999 by

Your Guide To Upcoming Special Issues & Features Computer User Editorial: The November 1999 issue will feature a story on Return on Investment (ROI) for the small to mid-size business. The article will discuss how… Continued

It’s The Economy, Stupid

July 26th, 1999 by

Hill & Knowlton New York Executive Vice President and General Manager Jeff Raleigh says the agency specifically looked for someone with a strong corporate background to smoothly straddle both sides of the equation in the… Continued

Deregulation of Utilities Sparks Community-Based PR

July 26th, 1999 by

As deregulation starts taking a foothold in the utility industry, the PR needs of utility companies are starting to change. While in many areas of the country, most consumers and businesses have only one choice… Continued

‘I Know How the PR Person Feels’

July 26th, 1999 by

H&K’s New Director Does Corporate-to-Agency Tango Anne Wright is still anticipating her first New York subway ride. The shelves in her office remain bare of books and the personal touches that mark the typical PR… Continued

Industry News & Trends

July 26th, 1999 by

George Magazine’s Fate Is Still Unclear Editors at George magazine have not gone on the record as to whether or not John F. Kennedy, Jr.’s publication can or will survive without him, since he was,… Continued

Execs on Forbes ASAP ‘Dynamic 100’ Cite Strategies

July 26th, 1999 by

Many PR executives behind the technology companies that made it onto Forbes ASAP’s recently published "Dynamic 100" list demur that this estimable recognition came from any deft PR tactics. But companies were selected by reporters… Continued