Archive: May 1999

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Coming Up in Healthcare PR & Marketing News

May 27th, 1999 by

Virtual Healthcare Trends Marketing to Seniors Top-Perfoming Hospitals Do you know about all the advertising opportunities with this publication? To find out about… Display ads Job tracker ads Advertising inserts Sponsorships of contests, special supplements… Continued

Media Moves

May 27th, 1999 by

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. ARRIVALS… Continued

Clinical Trial Methods Attracting Closer Media Scrutiny of Patient Recruitment

May 27th, 1999 by

When it comes to medical research and advancement, we usually hear about the results of a successful study or a new drug in the latter stages of a clinical trial. Rarely does the media report… Continued

Media May Continue Getting Access to Conference Calls, But IR PROs Need to Realize Investment Community is Key

May 24th, 1999 by

PR NEWS introduces this new investor relations column, which will appear every six to eight weeks. The conference call was once a fairly innocuous vehicle to allow management, analysts and investors to discuss the fundamentals… Continued

Paper Products Site Proves Glamour Isn’t the Only Attention-Getter

May 24th, 1999 by

Achoo! Gesundheit! Surely you’re aware that using a tissue is more socially acceptable than wiping your nose on your sleeve. But there’s much more to paper goods than their role as a simple phlegm-collection agent.… Continued

Calendar

May 24th, 1999 by

May 27 "Employee Communications Teleconference," PRSA, @d:Tech Conference Hyatt Embarcadero, 212/995-2230. June 2 "Marketing on the Internet, American Computer Educators," Women’s Business Development Center, Philadelphia, 215/790-9232; http://www.mbemag.com/html/calender.html#June. June 7 "Conference hosted by PRSA Environment Section,"… Continued

Key Contacts: WTOP

May 24th, 1999 by

3400 Idaho Avenue, NW Washington, DC 20016 Phone: 202/895-5060 Fax: 202/895-5149 These journalists love PR practitioners who do their homework and loathe those who call on a whim with no focus or knowledge of the… Continued

Media Insight

May 24th, 1999 by

Slate Magazine One Microsoft Way Redmond, WA 90852 When this online magazine launched in 1996, it was at the forefront of a trend in online publishing soon to be followed by a deluge of other… Continued

WEPR Gives Nod to Corporations for Good Deeds

May 24th, 1999 by

It may be difficult to impress Wall Street with selfless acts, but corporate reputation is top-of-mind for many customers today so altruism can be a definite brand-booster. After a decade of "scrutinizing corporate America for… Continued

PR NEWS PRofile

May 24th, 1999 by

Jared Chaney Medical Mutual of Ohio VP/corporate communications & advertising [email protected] 2060 East 9th Street Cleveland, Ohio 44115 Hometown & Early years: San Francisco; Lowell High School; University of Nevada, Reno First job: Grocery bagger… Continued