Anatomy Of A Pitch

Agency Avoids 'Bells and Whistles' Approach to Win New Biz

The Win

In March, Belsito & Company in New York earned new PR business from Gilead Sciences in San Francisco to support Preveon, Gilead's AIDS drug in phase III clinical trials.

The assignment is to educate the medical community, AIDS patient advocacy groups and the media about Preveon's treatment benefits.