Archive: May 1999

As Electric Industry Changes, Some Companies’ Brands Grow Stronger As deregulation plays out in the electric industry, Charlotte, N.C.-based Duke gets high marks for presenting a strong brand image during an era when many power/utility… Continued

The Weber Group has definitely made its mark on PR, no doubt with the help of its bold CEO Larry Weber. But when it comes to making sure that junior-level and newly hired communicators develop… Continued

The Denver Post 1560 Broadway, Denver, CO 80202 Although the Denver Post doesn’t have a dedicated health section, health news gets major ink in the A section (hard news), business section and metro section. The… Continued

June 2-4, Medical Marketing Association’s National Conference. San Diego. 415/764-4807. http://www.mmanet.org. June 7-8, Healthcare Marketing & Communications Council Education Foundation’s Marketing Prescription Drugs in the New Healthcare Environment: Challenges and Opportunities for the 21st Century… Continued

Reach the Hispanic Market With Multiple Approaches MIAMI – One-size-fits-all marketing strategies are futile when trying to reach the $6 billion-plus Hispanic market in Miami. This was the umbrella message at a "Healthcare Marketing to… Continued

As the use of paid advertising to promote health organizations, services and products has escalated over the last decade, there has been an ironic decline in efforts to capture what used to be called "earned… Continued

Outreach Program Arms Youth with Multiple Problem-Solving Skills The latest sleight of school-based violence is casting an ever-brighter spotlight on youth depression and "warning signs." Last month it was the Littleton, Colo. massacre that claimed… Continued

HMOs Are Creating More Dissatisfied Customers Consumes are increasingly dissatisfied with the customer service of managed care plans, according to a national survey by Hewitt Associates, a global management consulting firm in Lincolnshire, Ill. Twenty-percent… Continued

Has your healthcare organization developed culturally relevant campaigns that hit home with African Americans, Hispanics and Asian Pacific Americans? Don’t delay. Despite the challenge – and even frustration – these are the country’s fastest growing… Continued

NEW YORK – By next year, direct-to-consumer (DTC) advertising in the U.S. is expected to climb to $1.7 billion. In spite of this heavyweight spending, getting the attention of women – the primary healthcare decision-makers… Continued