Best Marketing Campaign: Promotion Achieves Top-Of-Mind Awareness with Limited Budget

Budget constraints didn't stifle the success of University Health System's "NurseLink" campaign. In spite of a budget that represented less than 10 percent of what the top four health systems each spent on marketing in the San Antonio market, UHS achieved top-of-mind awareness for its NurseLink hotline that supports the system's women's services, emergency and primary care lines. It is the area's only 24-hour phone line answered exclusively by nurses.