Archive: February 1999

ARRIVALS New England Journal of Medicine: Thomas Bodenheimer, national correspondent; John Iglehart, national correspondent; Robert Kuttner, national correspondent; Karen Daly, senior editorial office coordinator; Briana Doherty, editorial assistant; Nwakaego Fletcher, editorial office assistant; and Andrea… Continued

WomenConnect.Com (http://www.womenconnect.com) 8260 Greensborough Drive Suite 200-A McLean, VA 22102 Women are commanding a growing presence online and have an insatiable appetite for well-targeted, timely health information. To reach the professional 35-plus demo, WomenConnect.com is… Continued

Few would argue the importance of launching campaigns that reach women – who are considered healthcare gatekeepers and primary decision-makers. The marketing challenge is in finding innovative strategies that work. In this age of health… Continued

The hype about the millennium bug has become so mainstream that "Y2K" is practically a household name. So, how do you communicate to your customers and your employees exactly what your organization is doing, and… Continued

The rockets underneath the shuttle Discovery may have sent women and men into space last November, but it was Senator John Glenn who launched NASA’s most recent PR success. Although NASA denies it either expected… Continued

February 9: "Money Talks – How the Broadcast Media Covers Business," guests include producers from CNNfn and CNBC, The Publicity Club of New York, New York, 212/407-0719. February 12: "Silicon Valley Media Breakfast," Business Wire,… Continued

Fortune 500s Limit PR Spending When Economy is Healthy A study which goes against the grain of other market research which has shown that PR budgets are growing concludes that 60 percent of about 97… Continued

How to Take On Research If you’re looking for fresh resources, it’s good to know that the 1999 edition of "A Guide to Public Relations Research" is available from Ketchum for $25 per copy. The… Continued

P.O. Box 2378, Boston, MA 02107 Phone: 617/929-3000, Fax: 617/929-2813 Whether you’re pitching a story with a national flair or have ties to the New England area, the features section of the Boston Globe makes… Continued

TVOnline 120 Broadway, Suite 240, Box 201, Santa Monica, CA 90401 This January launch provides a taste of some of the publishing offshoots sure to be spawned by new or emerging technologies. TVOnline is devoted… Continued