WomenConnect.Com
(http://www.womenconnect.com)
8260 Greensborough Drive
Suite 200-A
McLean, VA 22102
Women are commanding a growing presence online and have an insatiable appetite for well-targeted, timely health information. To reach the professional 35-plus demo, WomenConnect.com is an exciting online choice. The site's editorial slant is toward the working woman - a third if its surfers are business owners and half are in middle- to upper-management, says Angelia Herrin, WomenConnect's executive editor. It generates 3.8 million hits monthly and features a comprehensive health section ideal for pitching women's health studies, trends and interactive offerings.
Its most immediate health information needs are in the areas of long-term care, breast cancer, heart disease, diet and nutrition. Recent headlines include:
- Women and Heart Disease (February is American Heart Month);
- Flu-o-Meter: A discussion of annual flu trends and interactive tools for tracking how the virus spreads throughout the country; and
- Can A New Long-Term Care Initiative Help Working Women?
SECTIONS
Health News
WomenConnect.com's health section features one weekly feature (original content) and posts daily news stories about women's studies and trends. It also provides "Web roundups" or links to online interactive health resources that allow visitors to get customized information about various health categories.
While there are no immediate plans to develop additional informational partnerships, the site is not ruling out long-term possibilities. For now it has an informational relationship with Johns Hopkins University.
EDITORS/LEAD TIME
PR Pitches:
Executive Editor
Angelia Herrin
email: [email protected]
Main Number:
703/556-9662
METHODS
The best way to get this newsroom's attention is through snail mail.
Weekly features are worked on at least a week ahead. The best days to pitch are Monday, Wednesday and Friday.
COMMENTS
This site is always on the look out for health experts and resources. The women who visit like to get interactive information. The tools need to be fun and educational, popular examples include "deskercise," exercises that women can do at their desk and nutrition-oriented "calculators" that provide customized diet information.
Areas of editorial expansion include
- long-term care resources;
- stress management; and
- health maintenance tips for working women.