Archive: February 1999

Agencies Tagging New Services With Commercial Monograms If you think M&A’s are the hot PR trend, February certainly provided ample evidence of the competition to bring in new communications businesses. But lest you miss the… Continued

Glamour Magazine 350 Madison Avenue New York, NY 10017 Reaching Glamour’s core readership of women in their 20s and 30s requires a pitching approach with an investigative bite. The five to six pages dedicated to… Continued

February 22-23 Strategic Research Institute’s Sports Nutrition Marketing conference. San Diego, Calif. 800/599-4950. http://www.srinstitute.com February 22 PR News and APCO Associaties hosts a Strategic Communications for Y2K Crisis Management Forum. Washington, D.C. 888/707-5814 or visit… Continued

Cancer Initiative Targets African Americans In spite of the progress made to diagnose and treat breast cancer in the United States, African Americans continue to suffer higher breast cancer mortality rates than any other ethnic… Continued

When you combine the forces of healthcare PR and medical education (Med Ed), it is hardly an oil and water mix. The two practices already coexist in forward-looking agencies and though the two disciplines do… Continued

When a well-known Catholic hospital system changes its name, the community automatically assumes that it’s been bought out, some services may be eliminated, some employees may be fired and its religious heritage will be lost.… Continued

Stroke Education Affects Hospital Arrival Times Educating the public on the warning symptoms of stroke can make a difference in how soon a victim gets to the hospital, according to two studies presented at an… Continued

If you haven’t been asked about the status of your organization’s Y2K compliance, it’s just a matter of time. The questions is simple but daunting: "Are you ready?" By now, most healthcare communicators are aware… Continued

Dual Gender Mix Strengthens Community Trust If a board of directors is supposed to reflect the diversity of the community it serves, the healthcare industry is leading the way, maintaining a higher percentage of female… Continued

ARRIVALS Health Data Management: Greg Gillespie, associate editor. Phone: 312/913-1334; fax:312/913-1959 Health Management Technology: Susanne Noble, senior editor and Shirley Oakley, associate editor. New address is 2500 Tamiami Trail North, Nokomis, FL 34275. Phone: 941/966-9521;… Continued