Glamour Magazine
350 Madison Avenue
New York, NY 10017
Reaching Glamour's core readership of women in their 20s and 30s requires a pitching approach with an investigative bite. The five to six pages dedicated to health cover a wide range of territory, from fitness and nutrition to sexual health and self-care, but this lifestyle magazine's editorial edge is delivered with profiles and issues that provide the patient's perspective - which can sometimes be racy and controversial.
Health is one of the hottest areas of coverage for Glamour and will expand to provide more investigative features that will uncover the positive and negative aspects of the industry for women, like why certain medical tests don't work and what medications are the most effective for certain conditions. Other best-bet pitching opportunities are story ideas that deal with sexual health and fitness/nutrition. (Glamour circulation: 25 million)
Recent headlines include:
- Michelle Lee's doctors refused to perform the operation that would save her life, Glamour investigates...;
- Making babies: good news about post baby pounds, pregnant sex and more; and
- Real-life herbal horror stories.
SECTIONS
HEALTH NEWS
Here, health coverage is far from sugar-coated or warm and fuzzy, it can be raw and controversial.
Editors are looking for story ideas that allow them to don a Sherlock Holmes hat, such as surgical procedures, patient profiles and sexual health. Health coverage averages two features and five or six smaller items in the front of the book that provide information on trends, surveys and resources. Editors work at least a month in advance on stories.
EDITORS/LEAD TIME
PR Pitches:
Senior Editor
Liz Brody
Phone: 212/880-8183
Fax: 212/880-6753
email: [email protected]
Editorial Assistant
Dina Roth
Phone: 212/880-8183
Fax: 212/880-6753
A new fitness editor is coming on board in next few months: Stacy Whitman
METHODS
Faxing your pitches is the best way to reach the editors. If you do call, don't wear the phone out as continuous PR calls quickly earns you a nuisance title. There's really no best time of the week, but the middle to latter part of the month is a little less crazy. The early part of the month is when the magazine is closing.
COMMENTS
Keep in mind the age range of Glamour's readers, who are in their 20s and 30s and very eager to become more informed about their sexuality, nutrition, fitness and overall health. Pitching the editors on health issues that are common with older women, like osteoporosis, menopause and Altzheimers, will quickly earn you the "clueless" award.
In addition to the editors' appetite for story ideas that allow them to do investigative features, they are also looking for less known credible research from hospitals that have not received a great deal of national coverage. In other words, you don't have to be a Johns Hopkins University or a Mayo Clinic to get ink.