A new radio network partnership is producing "healthy tips" radio spots that healthcare advertisers can customize on a regional or national basis. Earlier this month, America's Health Network and Katz Dimensions, a subsidiary of Katz Media Group, launched a marketing program that will provide entertaining and informative healthy living information for a wide range of categories. Topics include disease management, exercise and nutrition and smoking cessation. The spots will target various demographic markets, including Hispanics, African-Americans and young adults.
Each spot opens with a health teaser followed by a 30-second commercial that can be customized with actionable health information. There will also be contest promotional opportunities tied to the spots. The cost of the regional spots is based on radio station rates in a given market.
To get an idea of how the spots sound, call 888/476-4760.
(America's Health Network, Karen Bowling, 407/224-6967)