RURAL PROGRAMS TARGETING CHILDREN DEMAND CULTURAL SENSITIVITY

To reach uninsured children in the nation's rural and frontier areas, aggressive outreach that addresses cultural issues is critical. While there are no one-size-fits-all approaches to increasing access to healthcare services in rural communities, outreach efforts that address key misperceptions about CHIP (Children's Health Insurance Program) will have a higher rate of success, says Linda Rouse, government affairs special assistant for the National Rural Health Association in Washington, D.C.