Archive: July 1998

Case Study

July 6th, 1998 by

PR Firm Creates Stackable Cookie Campaign More than 350,000 kids stacked Oreos at retail outlets last year in a promotional birthday contest that was so successful, Nabisco Biscuit Company [NA] plans to do it again… Continued

Calendar

July 6th, 1998 by

PR NEWS Advanced Crisis Management & Media Relations Two-Day Workshop Sept. 14-15 at the Sir Francis Drake Hotel, San Francisco. PR NEWS subscribers receive a special discount. Call 888/707-5814. July 11-15 "1998 AMA Eighteenth Faculty… Continued

Op-Ed Alert

July 6th, 1998 by

This feature details how to pitch an op-ed editor at key media outlets. Information is culled from "Op-Ed Biz," and is printed with permission from Clifton Parker Public Relations, 415/459-4118. The Christian Science Monitor Circulation… Continued

Media Insight Orlando Sentinel

July 6th, 1998 by

633 N. Orange Ave., Orlando, FL 32801-1349 Section editors at the Orlando Sentinel were refreshingly easy to talk with and accessible. If you want to speak with the higher-level editors, however, like Managing Editor Jane… Continued

Confessions of a PR Nightmare: PR Execs, Reporters Tell All About Blunders

July 6th, 1998 by

In PR, it’s one of your worst nightmares: the laptop presentation that doesn’t work; the slide display that fails at the last moment; the product launch that’s more like a product death knell; or the… Continued

Weber Worldwide In Talks to Buy Shandwick

July 6th, 1998 by

Weber PR Worldwide, the firm that has bounded on the scene with a slew of acquisitions and alliances since it was acquired by McCann-Erickson in 1996, is in discussions to acquire Shandwick, PR NEWS has… Continued

PR NEWS

July 6th, 1998 by

PR NEWS has launched its Web site for its upcoming crisis management seminar. Visit http://www.prnewsonline.com for all the details.

JobTracker

July 6th, 1998 by

You may place a Job Tracker ad ($100, prepaid/$75 per listing) in PR NEWS as well as sister publications Healthcare PR & Marketing News and Interactive PR & Marketing News. Contact Robert Gaither at 301/340-7778,… Continued

PR Adds Needed Forecasting To Product Roll-Out Business Plans

July 6th, 1998 by

Communications for Windows ’98, Apple’s Imac Control the Hype In the din of technology product roll-outs, advertising no longer provides the foremost sales fuel. PR has become a needed publicity generator and customer motivator. Technology… Continued

Industry News & Trends

July 6th, 1998 by

Breaking News Lyondell to Drop Ketchum For New Firm. Lyondell Petro Chemicals, a publicly-traded chemical maker based in Houston, is searching for a new PR firm for national media relations. Ketchum Public Relations, New York,… Continued