Archive: July 1998

Breaking TRENDs Latin Market Sizzles:Clippings Increase The Latin American market has been a hotbed for PR and the media and a recent statistic released to PR NEWS confirms that. International Media Services, Inc., Miami, had… Continued

This feature details how to pitch an op-ed editor at key media outlets. Information is culled from "Op-Ed Biz," and is printed with permission from Clifton Parker Public Relations, 415/459-4118. Sacramento Bee Circulation: Weekday, 282,594,… Continued

http://www.thestandard.net Both the magazine and the Web site of The Industry Standard contain information about the Internet economy. The magazine, a new publication, is published by Internet Industry Publishing of San Francisco. The Web site… Continued

Any communicator would do well to understand the complexities and nuances of licensing and clearance rights, issues that are becoming more pressing for communicators as companies leverage brands and products through third-party agreements. Usually, you’ll… Continued

You may place a Job Tracker ad ($100, prepaid/$75 per listing) for 2 weeks in PR NEWS as well as sister publications Healthcare PR & Marketing News and Interactive PR & Marketing News. Contact Robert… Continued

The National Newspaper Publishers Association (NNPA) causes sleepless nights for Ann Marie Gothard, vice president and public relations director for Chisolm-Mingo Plus in New York. For her most candid answer to our Nail Biter question,… Continued

PR at Sunbeam Corp. [SOC] is proving elusive, as its reputation is suffering amid plunging stock prices, a fired CEO and a Securities and Exchange Commission investigation of its accounting practices. In the past year,… Continued

As a benefit to subscribers looking to bring on their next star employee or seeking a career change, Healthcare PR & Marketing News has rolled out a JobTracker classifieds section. Your ad will reach between… Continued

Sturm Rosenburg King & Company (SRK), a healthcare marketing agency in Chicago, won new client business for corporate branding and strategic marketing from Aurora Health Care in Milwaukee) in May 1998. Kramer Kresselt advertising agency… Continued

Customized Reports Available Same Day Instead of handing patients lengthy assessment surveys and forms to fill out, providers can now expedite this process with a touch-screen kiosk that interactively captures patient data in minutes. Although… Continued