Archive: June 1998

Earning A Seat at the Benchmarking Table with Research

June 25th, 1998 by

The competitive pressures of managed care are adding one more compelling reason for hospitals to benchmark. Surprisingly, however, marketers are not as involved in this competitive-intelligence-gathering process as they should be. Marketers often are the… Continued

On The Pulse: Manages Care Trends & Survey

June 25th, 1998 by

Three Forces Expected to Drive Physician Consolidations In spite of the industry’s merger fever, independent physician practices are holding back on partnering with managed care organizations, according to a recent investment study by Hambrecht &… Continued

Managed Care Stats

June 25th, 1998 by

The National Center for Health Statistics indicates that the size of a company can determine the type of healthcare provided to employees. More findings can be seen on the NCHS home page at http://www.cdc.gov.nchswww/. Larger… Continued

HPRMN JobTracker

June 25th, 1998 by

Institute for Healthcare Improvement Marketing Director for Boston-based, not-for-profit organization. Strong background in direct marketing, planning, research, pricing, advertising and media relations. Requires writing and communications skills. Must have 5+ years management experience. Competitive salary,… Continued

Anticipating Managed Care’s Challenges, From Benchmarking to Contracting

June 25th, 1998 by

Successfully working your way through the managed care maze as a marketer or PR professional demands seizing non-traditional opportunities in areas like benchmarking, managed care contracting and marketing to employer groups. The bottom line to… Continued

Career Trends

June 22nd, 1998 by

Investing In Employees’ Future If your firm is hiring younger employees, keep this advice in mind: 89 percent of those recently surveyed say that they would be more likely to stay with an employer who… Continued

Working the Web to Manage Your Career

June 22nd, 1998 by

The Web provides a plethora of sites that answer career questions, from how to write a cover letter, to finding a job in a foreign market. But finding the sites to fit your needs can… Continued

Ketchum Director: Client Loyalty Key To Climbing Ladder

June 22nd, 1998 by

Lorraine Thelian, senior partner and director of the Washington, D.C., office of Ketchum Public Relations, has been recognized for helping grow Ketchum’s revenues in the D.C. office to a projected $16 million in 1998 from… Continued

Starting A Business Requires More Than Good Ideas

June 22nd, 1998 by

NEW ORLEANS – Starting your own PR consultancy will require financial deftness and at least a year of start-up funds, not just a ledger of ideas, according to presenters at the International Association of Business… Continued

PR NEWS Exclusive Guide To Executive Recruiters

June 22nd, 1998 by

The recruiters on the following pages fill positions in public relations and related disciplines, such as marketing communications, investor relations, corporate communications and public affairs. Included in is, is information on fee structure, market specialization,… Continued