Archive: June 1998

ON THE RADAR SCREEN AT&T PR Staff To Grow With TCI Merger Given that AT&T [T] is putting the final touches on a deal to acquire cable giant TCI for $30 billion, the PR department… Continued

PR is sure to experience some re-organizational pains when a CEO is given carte blanche as a change agent. For example, Louis V. Gerstner Jr. joined IBM [IBM] in 1993 and recruited as VP of… Continued

In this new monthly feature, we look at where the fruits of some of your labors go. That fancy paperweight, or trip invitation to the Bahamas or digital camera that you sent to 30 select… Continued

New CEO, Business Changes to Have Communications Impact An unprecedented move to cut more than 400 jobs and the promotion of McDonald’s Corp. [MCD] new CEO, Jack Greenberg, signal a new era for the American… Continued

June 25–26 IBC’s Advanced Strategies for Marketing Pharmaceuticals over the Internet conference. Washington, D.C. 508/481-6400. July 23-24 Strategic Research Institute’s "Competitive Positioning of Hospitals and Health Systems in Today’s Evolving Market." Chicago. 212/302-1800 August 29-September… Continued

New Software Forecasts Healthcare Trends Forecasting geographic healthcare usage trends is challenging for industry marketers who need to make savvy strategic planning decisions. Avenir, a new software program launched by Healthdemographics, tackles this challenge by… Continued

Among the escalating changes brought on by managed care, one of the most significant for healthcare marketers is reaching the relatively new audience of large employee or association groups. These organization are are hard-pressed to… Continued

Customer loyalty and member services top the list of what determines a health plan’s long-term viability, according to the Sachs Group, which recently named 11 health plans to its 1998 Sachs Honor Roll list. The… Continued

As hospitals try to tap into the multi-billion dollar managed care revenue stream, provider marketing must expand to include managed care contracting responsibilities. Nancy Hess, manager of healthcare consulting at Altschuler, Melvoin and Glasser (AM&G)… Continued

The competitive pressures of managed care are adding one more compelling reason for hospitals to benchmark. Surprisingly, however, marketers are not as involved in this competitive-intelligence-gathering process as they should be. Marketers often are the… Continued