PR NEWS' 1998 Salary Survey is based on information gleaned from Marshall Consultants's national database, which contains specifics on more than 16,000 communications professionals with agency and/or corporate backgrounds in these areas: corporate communications; public relations; investor relations; public affairs; marketing; and advertising and marketing communications as well as recruiters' knowledge of U.S. salaries.
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Corporate Communications/Public Relations/Investor Relations (Corporate Salary Averages by Title, Company Size and Industry) |
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| Position | Large Cos. | Medium Cos. | Small Cos. | ||||
| SR. VICE PRESIDENT | |||||||
| Consumer Products | $235,500 | $165,900 | $128,400 | ||||
| Industrial/Manufacturing | $176,600 | $144,500 | $101,700 | ||||
| Health Care | $275,000 | $187,000 | $137,500 | ||||
| Financial Services | $251,500 | $171,300 | $144,500 | ||||
| Investor Relations | $223,800 | $163,800 | $120,000 | ||||
| High Tech | $302,500 | $209,000 | $148,500 | ||||
| VICE PRESIDENT | |||||||
| Consumer Products | $203,400 | $144,500 | $117,800 | ||||
| Industrial/Manufacturing | $155,200 | $128,400 | $101,700 | ||||
| Health Care | $242,000 | $187,000 | $137,500 | ||||
| Financial Services | $203,400 | $160,600 | $123,100 | ||||
| Investor Relations | $196,500 | $163,800 | $125,500 | ||||
| High Tech | $275,000 | $192,500 | $124,300 | ||||
| Director | |||||||
| Consumer Products | $133,800 | $107,000 | $91,000 | ||||
| Industrial/Manufacturing | $123,100 | $96,300 | $83,500 | ||||
| Health Care | $165,000 | $148,500 | $110,000 | ||||
| Financial Services | $139,200 | $123,100 | $107,000 | ||||
| Investor Relations | $142,000 | $109,200 | $93,000 | ||||
| High Tech | $176,000 | $143,000 | $112,200 | ||||
| Manager | |||||||
| Consumer Products | $83,500 | $65,300 | $58,900 | ||||
| Industrial/Manufacturing | $66,400 | $58,900 | $51,400 | ||||
| Health Care | $91,300 | $83,600 | $63,800 | ||||
| Financial Services | $85,600 | $72,800 | $55,700 | ||||
| Investor Relations | $81,900 | $73,200 | $60,000 | ||||
| High Tech | $91,300 | $84,700 | $66,000 | ||||
| Specialist | |||||||
| Consumer Products | $65,300 | $53,500 | $39,600 | ||||
| Industrial/Manufacturing | $56,700 | $50,300 | $38,500 | ||||
| Health Care | $73,700 | $63,800 | $49,500 | ||||
| Financial Services | $69,600 | $56,700 | $42,800 | ||||
| Investor Relations | $68,800 | $60,000 | $51,300 | ||||
| High Tech | $73,700 | $60,500 | $52,800 | ||||
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Marketing & Advertising (Corporate Salary Averages by Title, Company Size and Industry) |
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| Position | Large Cos. | Medium Cos. | Small Cos. | ||||
| SVP MARKETING | |||||||
| Consumer Products | $278,400 | $182,000 | $146,700 | ||||
| Industrial/Manufacturing | $198,000 | $157,400 | $113,500 | ||||
| Health Care | $324,800 | $252,000 | $184,800 | ||||
| Financial Services | $283,700 | $187,400 | $133,800 | ||||
| High Tech | $347,200 | $246,400 | $199,360 | ||||
| SVP-ADVERTISING | |||||||
| Consumer Products | $230,200 | $171,300 | $152,000 | ||||
| Industrial/Manufacturing | $163,800 | $135,700 | $112,400 | ||||
| Health Care | $276,680 | $207,200 | $162,400 | ||||
| Financial Services | $240,900 | $185,200 | $149,900 | ||||
| High Tech | $299,040 | $190,400 | $165,760 | ||||
| V.P.-MARKETING | |||||||
| Consumer Products | $224,800 | $165,900 | $112,400 | ||||
| Industrial/Manufacturing | $133,800 | $112,400 | $ 91,000 | ||||
| Health Care | $246,400 | $176,960 | $134,400 | ||||
| Financial Services | $192,700 | $163,800 | $123,100 | ||||
| High Tech | $240,800 | $184,800 | $143,360 | ||||
| V.P.-ADVERTISING | |||||||
| Consumer Products | $192,700 | $163,800 | $113,100 | ||||
| Industrial/Manufacturing | $112,400 | $101,700 | $ 80,300 | ||||
| Health Care | $212,800 | $151,200 | $117,600 | ||||
| Financial Services | $176,600 | $149,900 | $123,100 | ||||
| High Tech | $207,200 | $162,400 | $128,800 | ||||
| V.P.-PRODUCT MANAGER | |||||||
| Consumer Products | $160,600 | $133,800 | $96,400 | ||||
| Industrial/Manufacturing | $112,400 | $101,700 | $80,300 | ||||
| Health Care | $196,000 | $156,800 | $128,800 | ||||
| Financial Services | $176,600 | $144,500 | $107,000 | ||||
| High Tech | $184,800 | $151,200 | $112,000 | ||||
| V.P.-BRAND MANAGER | |||||||
| Consumer Products | $153,100 | $123,100 | $91,000 | ||||
| Industrial/Manufacturing | $107,000 | $96,300 | $71,700 | ||||
| Health Care | $179,200 | $145,600 | $117,600 | ||||
| Financial Services | $165,900 | $133,800 | $96,300 | ||||
| High Tech | $179,200 | $140,000 | $106,400 | ||||
| DIRECTOR-MARKETING | |||||||
| Consumer Products | $176,700 | $133,800 | $112,400 | ||||
| Industrial/Manufacturing | $123,100 | $101,700 | $81,400 | ||||
| Health Care | $201,600 | $145,600 | $117,600 | ||||
| Financial Services | $176,700 | $133,800 | $101,700 | ||||
| High Tech | $207,200 | $162,400 | $123,200 | ||||
| DIRECTOR-ADVERTISING | |||||||
| Consumer Products | $165,900 | $133,800 | $ 96,300 | ||||
| Industrial/Manufacturing | $123,100 | $ 96,300 | $ 80,300 | ||||
| Health Care | $187,040 | $154,560 | $140,000 | ||||
| Financial Services | $176,700 | $144,500 | $161,600 | ||||
| High Tech | $190,400 | $156,800 | $117,600 | ||||
| MANAGER-MARKETING | |||||||
| Consumer Products | $112,400 | $101,700 | $ 83,500 | ||||
| Industrial/Manufacturing | $ 96,300 | $ 82,400 | $ 69,600 | ||||
| Health Care | $140,000 | $112,000 | $ 95,200 | ||||
| Financial Services | $128,500 | $107,000 | $ 85,700 | ||||
| High Tech | $151,200 | $123,200 | $100,800 | ||||
| MANAGER-ADVERTISING | |||||||
| Consumer Products | $107,000 | $ 91,000 | $ 80,300 | ||||
| Industrial/Manufacturing | $ 96,300 | $ 78,200 | $ 66,400 | ||||
| Health Care | $134,400 | $112,000 | $ 89,600 | ||||
| Financial Services | $123,100 | $101,700 | $ 85,700 | ||||
| High Tech | $140,000 | $112,000 | $ 95,200 | ||||
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Public Relations Agency (Salary Ranges by Title, Location and Client Industries) |
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| POSITION | N.Y.C | LA / SF | Lg City | Sm City | |||
| President/CEO | |||||||
| Consumer Products | $ 214,100 | $ 187,400 | $ 176,700 | $ 117,700 | |||
| Industrial/Manufactur. | $ 155,200 | $ 139,200 | $ 133,800 | $ 91,000 | |||
| Health Care | $ 247,500 | $ 225,500 | $ 220,000 | $ 132,000 | |||
| Financial Services | $ 224,800 | $ 208,800 | $ 187,400 | $ 139,200 | |||
| Investor Relations | $ 251,100 | $ 207,400 | $ 196,500 | $ 136,500 | |||
| High Tech | $ 291,500 | $ 242,000 | $ 236,500 | $ 159,500 | |||
| Exec.VP/ Sr.V.P. | |||||||
| Consumer Products | $ 155,200 | $ 135,800 | $ 123,100 | $ 91,000 | |||
| Industrial/Manufactur. | $ 139,200 | $ 117,700 | $ 96,300 | $ 74,900 | |||
| Health Care | $ 181,500 | $ 148,500 | $ 137,500 | $ 99,000 | |||
| Financial Services | $ 178,800 | $ 155,200 | $ 141,300 | $ 120,000 | |||
| Investor Relations | $ 176,900 | $ 160,500 | $ 141,900 | $ 104,800 | |||
| High Tech | $ 181,500 | $ 148,500 | $ 137,500 | $ 121,000 | |||
| V.P./Group Director | |||||||
| Consumer Products | $ 96,300 | $ 103,800 | $ 98,500 | $ 80,300 | |||
| Industrial/Manufactur. | $ 85,700 | $ 80,300 | $ 74,900 | $ 61,000 | |||
| Health Care | $ 110,000 | $ 106,700 | $ 104,500 | $ 85,800 | |||
| Financial Services | $ 101,700 | $ 101,700 | $ 96,300 | $ 85,700 | |||
| Investor Relations | $ 100,400 | $ 87,300 | $ 81,900 | $ 67,700 | |||
| High Tech | $ 121,000 | $ 115,500 | $ 106,700 | $ 93,500 | |||
| Acct..Superv./Acct. Mgr. | |||||||
| Consumer Product | $ 77,000 | $ 66,300 | $ 64,200 | $ 55,700 | |||
| Industrial/Manufactur. | $ 72,800 | $ 61,000 | $ 57,800 | $ 51,400 | |||
| Health Care | $ 88,000 | $ 73,000 | $ 61,600 | $ 79,400 | |||
| Financial Services | $ 81,400 | $ 72,800 | $ 70,700 | $ 58,900 | |||
| Investor Relations | $ 84,900 | $ 79,100 | $ 71,200 | $ 60,600 | |||
| High Tech | $ 93,500 | $ 82,500 | $ 79,200 | $ 66,000 | |||
| Sr.Account Executive | |||||||
| Consumer Products | $ 51,300 | $ 48,200 | $ 46,000 | $ 39,600 | |||
| Industrial/Manufactur. | $ 42,800 | $ 39,600 | $ 39,600 | $ 33,200 | |||
| Health Care | $ 61,600 | $ 55,000 | $ 55,000 | $ 47,300 | |||
| Financial Services | $ 58,900 | $ 53,500 | $ 48,200 | $ 39,600 | |||
| Investor Relations | $ 59,000 | $ 49,100 | $ 49,100 | $ 41,500 | |||
| High Tech | $ 62,700 | $ 51,700 | $ 50,600 | $ 39,600 | |||
| Account Executive | |||||||
| Consumer Products | $ 41,700 | $ 30,800 | $ 28,900 | $ 24,600 | |||
| Industrial/Manufactur. | $ 39,600 | $ 36,400 | $ 31,000 | $ 25,600 | |||
| Health Care | $ 50,600 | $ 39,600 | $ 38,500 | $ 31,900 | |||
| Financial Services | $ 43,900 | $ 37,500 | $ 36,400 | $ 32,100 | |||
| Investor Relations | $ 45,900 | $ 39,700 | $ 39,700 | $ 31,700 | |||
| High Tech | $ 48,400 | $ 44,000 | $ 41,800 | $ 34,100 | |||
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Advertising Agency Executives (Salary Ranges by Title, Location and Client Industries) |
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| POSITION | N.Y.C | LA/SF | Lg Cit | Sm City | |||
| President/CEO | |||||||
| Consumer Products | $ 235,500 | $ 198,000 | $ 91,000 | $ 112,400 | |||
| Industrial/Manufactur. | $ 208,800 | $ 182,000 | $ 176,600 | $ 107,000 | |||
| Health Care | $ 319,200 | $ 308,000 | $ 274,400 | $ 145,600 | |||
| Financial Services | $ 267,700 | $ 203,400 | $ 182,000 | $ 120,000 | |||
| High Tech | $ 324,800 | $ 246,400 | $ 207,200 | $ 168,000 | |||
| EVP-Creative Director |
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| Consumer Products | $ 176,600 | $ 165,900 | $ 160,600 | $ 103,800 | |||
| Industrial/Manufactur. | $ 112,400 | $ 101,700 | $ 91,000 | $ 69,600 | |||
| Health Care | $ 190,400 | $ 168,000 | $ 162,400 | $ 117,600 | |||
| Financial Services | $ 171,300 | $ 149,900 | $ 144,500 | $ 120,000 | |||
| High Tech | $ 207,200 | $ 196,000 | $ 173,600 | $ 134,400 | |||
| V.P.-Media Director | |||||||
| Consumer Products | $ 123,100 | $ 107,000 | $ 101,700 | $ 71,300 | |||
| Industrial/Manufactur. | $ 85,600 | $ 74,900 | $ 96,300 | $ 74,900 | |||
| Health Care | $ 140,000 | $ 123,200 | $ 112,000 | $ 86,240 | |||
| Financial Services | $ 126,300 | $ 112,400 | $ 107,000 | $ 78,100 | |||
| High Tech | $ 162,400 | $ 140,000 | $ 128,800 | $ 95,200 | |||
| Chief Copywriter | |||||||
| Consumer Products | $ 112,400 | $ 101,700 | $ 96,300 | $ 66,300 | |||
| Industrial/Manufactur. | $ 80,300 | $ 71,300 | $ 74,900 | $ 53,500 | |||
| Health Care | $ 140,000 | $ 117,600 | $ 112,000 | $ 84,000 | |||
| Financial Services | $ 112,400 | $ 107,000 | $ 101,700 | $ 69,600 | |||
| High Tech | $ 151,200 | $ 128,800 | $ 123,200 | $ 87,360 | |||
| V.P.-Art Director | |||||||
| Consumer Products | $ 101,700 | $ 91,000 | $ 87,800 | $ 64,200 | |||
| Industrial/Manufactur. | $ 74,900 | $ 69,600 | $ 64,200 | $ 50,300 | |||
| Health Care | $ 128,800 | $ 117,600 | $ 106,400 | $ 75,040 | |||
| Financial Services | $ 107,000 | $ 96,300 | $ 91,000 | $ 74,900 | |||
| High Tech | $ 140,000 | $ 112,000 | $ 87,360 | $ 17,600 | |||
| (Sr) Account Executive | |||||||
| Consumer Products | $ 144,500 | $ 123,100 | $ 120,000 | $ 74,900 | |||
| Industrial/Manufactur. | $ 85,600 | $ 74,900 | $ 74,900 | $ 58,900 | |||
| Health Care | $ 170,240 | $ 145,600 | $ 134,400 | $ 89,600 | |||
| Financial Services | $ 171,300 | $ 128,400 | $ 88,800 | $ 139,000 | |||
| High Tech | $ 190,400 | $ 173,600 | $ 162,400 | $ 106,400 | |||
| Your Key To This Survey | |||||||
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Large companies: sales above $2 billion Mid-size companies: sales between $400 million and $2 billion Small companies: sales less than $400 million |
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| Small PR agency: net fee income less than $1 million | |||||||
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Large ad agency: gross fee billings above $15 million Mid-size ad agency: $5 million to $15 million Small ad firms: less than $5 million |
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Large city: more than 1 million population Small city: less than 1 million |
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