Archive: December 1997

Getting regulators on the same issues page as yours is often an easier-said-than-done process that requires all of the diplomacy and shrewd communications savvy your lobbying expertise can muster. But keeping a cool head (especially… Continued

It’s become apparent that how companies will ultimately fare in the wake of a crisis won’t be in how good they are at quick fixes but how skilled they were at preventing mishaps as well… Continued

I’m willing to bet my next sound bite, that if you’re in the business of corporate communications, chances are you’ll have to announce a layoff some time in your career. During one week last November,… Continued

Casual day in the workplace can be a weekly or monthly luxury, but for the Lee Apparel Company and its agency Barkley & Evergreen Public Relations (BEPR), the ritual was used as the cause marketing… Continued

From the Top Down Exec Moves at Chrysler Include Changes on PR Side Recent shifts in Chrysler Corp.’s executive tiers – including the much-awaited announcement of new President Thomas Stallkamp – have resulted in some… Continued

AP Headquarters: 50 Rockefeller Plaza, New York, N.Y. 10020 Editor’s Note: Millions of people worldwide find out about the news via the Associated Press, which feeds copy and pictures to a plethora of media houses… Continued

New Workshop Designed To Alleviate Your Crisis Concerns PR NEWS Seminarsc is hosting a one-day Advanced Crisis Management Workshop on Feb. 17 at the Sheraton Washington in D.C. More than 15 industry leaders will offer… Continued

The crash of TWA Flight 800 has become a case study in crisis communications gone very flat. But the controversy more pointedly illustrates that surviving a crisis requires surveying the status of your company long… Continued

Internal Memo Points To Improprieties For the first time in Burson-Marsteller’s 44-year history, the PR powerhouse has let go of one of its regional chief financial officers for inflating by several million dollars operating profit… Continued

Healthcare PR & Marketing News’s salary survey findings reflect the industry’s continued evolution toward consolidation. Traditional distinctions between provider and insurers are becoming blurred and job titles and career opportunity continue to reflect the emergence… Continued