Kodak’s Layoffs: Not a Good Snapshot of Communication

I'm willing to bet my next sound bite, that if you're in the business of corporate communications, chances are you'll have to announce a layoff some time in your career. During one week last November, three major U.S. brands announced a total of 20,000 jobs, and many of those came on top of substantial cuts earlier in the year. In the past, we've analyzed the results of dozens of lay-off announcements, and what we've learned is that how the press portrays the news has very little to do with how many jobs you're eliminating. The biggest determining factor is corporate culture.