Market Trends and Industry Briefs

Strongest Brands
Faring Well During Recent
Roller-Coaster Market
General Electric Microsoft
Compaq Gillette
Intel Boeing
Coca-Cola Xerox
Procter & Gamble IBM
FedEx Bristol-Myers
Hewlett-Packard Wal-Mart
Johnson & Johnson Motorola
Eastman Kodak Walt Disney
Honda Motor Campbell

Source: CBP

Market Research:

PR: Do Your Part with Branding; It's a Stock-Market Defense

With all the hype about corporate reputation, a recent study shows that a healthy brand can be a sound defense against a rocky stock market. Stocks with the strongest brand power gained market value during the swift market plunge and subsequent gain, while stocks of the 20 companies with the weakest brand power lost a combined $19.