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Market Research:
PR: Do Your Part with Branding; It's a Stock-Market Defense
With all the hype about corporate reputation, a recent study shows that a healthy brand can be a sound defense against a rocky stock market. Stocks with the strongest brand power gained market value during the swift market plunge and subsequent gain, while stocks of the 20 companies with the weakest brand power lost a combined $19.8 billion, according to a study by Corporate Branding Partnership LLC, a brand management firm in Stamford, Conn.
And that finding should trigger some clear conclusions for PR as well: It's PR that can help bring about water-tight - and ethical - investor relations and media relations. (CBP, 212/354-5020)
Info. and IT Services: Not All They're Cracked Up to Be
Customers aren't always finding that information and networking technologies deliver what they should. That's based on the results of a survey conducted by the American Society for Quality, which found that 31 percent of respondents (based on telephone interviews with 1,001 adults nationwide) think that service quality has declined. Based on that, we think PR pros can be among those spearheading customer surveys and/or overhauling customer relations philosophies.
The reasons cited? Employee indifference (23 percent); companies sacrificing service to increase profits (14 percent); lack of good service (10 percent); and bad or inadequate management of customer service (7 percent). (ASO, 800/248-1946)
New Tradeshow Tool
TSNN Offers Web Services
If yours is a company that relies on trade shows as a key external communications practice (or spending part of the $80 billion companies earmark annually on trade shows, according to The Tradeshow News Network), we think you'll find if worthwhile looking into this service:
TSNN.com allows users to select tradeshows using a variety of criteria or to see where specific companies are exhibiting. It also offers show profiles and online registration and travel arrangements. TSNN also creates a hyperlink that publishers place on their homepage. When a user clicks on the icon, it routes them to a section that mirrors the publication's tone and displays tradeshows in the industry covered by the magazine. (TSNN, 212/594-0880)
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Coming Later This Month: PR NEWS Media Insight Guide. This guide is a compilation of the popular Media Insight charts that appear weekly in this newsletter. We're providing this supplement free to paid subscribers. |