Archive: July 1997

1 MSNBC Plaza Secaucus, N.J. 07094; Phone: 201/583-5000 Editor’s Note: On cable, MSNBC is one of the newest innovative concepts going because of the way these entrepreneurs have been able to mix TV and the… Continued

Larry Weber is chairman and CEO of Weber Public Relations Worldwide, a PR firm with offices in Cambridge, Mass., Palo Alto, Calif., New York, London and Hong Kong which was acquired last year by McCann-Erickson.… Continued

When you’re dealing with journalists on a daily basis, sometimes it can be a craps shoot when it comes to knowing whether or not they’re listening to you – whether your jazzy pitches, your technological… Continued

‘Human Touch’ ApproachWhen the Republican National Committee hired a PR firm several weeks ago to conduct a far-reaching grassroots campaign, it reinforced one of the easily forgotten tenets of PR: public affairs is not about… Continued

Partnership Healthcare Giants Team Up To Study Consumer Feedback to Physician Access To measure enrollee feedback and satisfaction, CalPERS, the second largest purchaser of healthcare in the nation and largest in California, and Health Net,… Continued

Does your state use a health benefits consultant/broker-based program to enroll Medicaid recipients into a managed care Medicaid plan? More than likely it does, according to the recent Medicaid Managed Care Enrollment Study, conducted by… Continued

CHICAGO – Useful marketing tips from the conference floor of "Strategies in a Dynamic Healthcare World," sponsored by The Alliance for Healthcare Strategy and Marketing held here last month, looks at Medicaid marketing strategy, building… Continued

When the marketers at PHAMIS Inc. (Public Health Automated Medical Information Systems) geared up to launch its corporate identity campaign last Fall, they went to the Himalayan mountains. PHAMIS and its agency, Phinney Bischoff Design… Continued

"Psychographics." It sounds like the doodles you made with Spiro-Graph kits when you were a kid. But it’s actually a proven scientific method for segmenting the population into distinct groups of personality types – and… Continued

For many state health departments where heat descends upon its markets only in the summer months, educating the public on heat-related emergencies and risk factors requires highly orchestrated public education campaigns that county health departments… Continued