The following lists some of the key (and most recent) guidelines drafted by the Health Care Financing Administration (HCFA) Office of Managed Care for use by states that allow health plans to market to Medicaid… Continued
Archive: July 1997
Trends And Surveys In The Healthcare Industry
July 10th, 1997 by PRNEWSOld Social Obstacles Undermine Teen Moms’ New Chance New Chance, one of the nation’s most intensive and better-funded programs for teen moms, found that enrollees were no more likely to become self-sufficient than young mothers… Continued
M&A Watch: An Eye On The Changing Healthcare Climate
July 10th, 1997 by PRNEWSWho: Foundation Health Systems, Inc. (Los Angeles) and Physician Health Services, Inc. (Shelton, Conn.) When: May 8, 1997 (announced); expected to become official end of year. Total Employees: 1,022-Physician Health Services (PHS); 15,000-Foundation Health Systems,… Continued
Calendar
July 10th, 1997 by PRNEWSJuly 17-19: Understanding Managed Care (An Introduction For Managers New to Managed Care). American Association of Health Plans. Washington, D.C., 202/728-4040 September 10-13: Second Annual Educational Conference of Healthcare Strategy and Market Development. Desert Springs,… Continued
HMOs Revamping Marketing Strategy To Play By The New Medicaid Rules
July 10th, 1997 by PRNEWSThe days of winning over Medicaid recipients through overly aggressive direct marketing incentives are quickly coming to an end, as more and more state Medicaid agencies are stepping up efforts to "protect the healthcare interest"… Continued
News – Industry Wrap-Up
July 7th, 1997 by PRNEWSCTA Launches IR Cafe Carl Thompson Associates has apparently rocked the PR industry by breaking tradition with some risky Internet moves. The company, through its new IR (Investor Relations) Caf, is turning some cyber heads… Continued
PR & Marketing Calendar
July 7th, 1997 by PRNEWSJuly 16: National Investor Relations Institute, "How Domestic Securities Markets Work," Boston, 703/506-3570. July 17: National Investor Relations Institute, "Technology in IR," Boston, 703/506-3570. August 3-29: Columbia Business School, "The Columbia Senior Executive Program," Harriman… Continued
Public Affairs Directors to Increase Use of Public Service Announcements
July 7th, 1997 by PRNEWSIf you’re a PR exec or professional who’s been wedded to the use of video news releases and satellite media tours, here’s another electronic bride you shouldn’t be forgetting: the Public Service Announcement. PSAs, the… Continued
Media Insight: Money Magazine
July 7th, 1997 by PRNEWSMoney MagazineTime/Life Bldg.-Rockefeller Center New York, N.Y. 10020; Phone: 212/522-1212 Editor’s Note: With a circulation of around 2 million, Money magazine is worth establishing a rapport with because of the number of consumers you can… Continued
Creating a Happy Ending
July 7th, 1997 by PRNEWSBill McLaughlin provided insight into what it takes to court the right clients to replace lost revenue when a relationship with a major client ends: When considering a new deal, talk to the analysts and… Continued