It wasn’t an easy decision, but choosing not to compete for an account that would have brought in a projected $2.6 million in revenue this year was in fact a wise decision for Lois Paul… Continued
Archive: July 1997
PR Industry Needs to Step Up Focus on Multiculturalism
July 7th, 1997 by PRNEWSCorporate America has yet to address multiculturalism, and the PR industry, which should be a leader in this realm, has been just as unresponsive. The fact that there are few statistics about multicultural PR, alone,… Continued
PRSA Silver Anvil Winners
July 7th, 1997 by PRNEWSOn June 16, PR NEWS ran the first group of recent PRSA Silver Anvil Award winners who were recognized at a June 12 banquet. Here’s the remainder of the winners: Marketing Business to Business Financial… Continued
Industry Is Slow To Delve Into How The Press Treats PR Messages But Such Analysis May Be Shot in the Arm For PR
July 7th, 1997 by PRNEWSMedia analysis is becoming one of the best-leveraged tools for showing whether your messages are being looked at, understood and effectively conveyed by the media. Yet it is a tool gathering dust in the corporate… Continued