Archive: June 1997

Much of the news about communications efforts made by U.S. corporations that come across our desks have some sort of employee, customer, media or investors connection. Those with a community relations tie-in are few and… Continued

Corporate communicators who view the annual report as a necessary burden had better think again. Today, the annual report is evolving as more than a lofty, ubiquitous document required by the U.S. Securities and Exchange… Continued

June 3-5: Promotion Marketing Association of America, Inc., "Basics of Promotion Marketing," Bellevue, Wash., 212/420-1100. June 3-6: The Center for Corporate Community Relations, "Community Relations Benchmarking," Boston, 617/552-4545. June 9: American Association of Advertising Agencies,… Continued

Ogilvy Adams & Rinehart, New York, has named Bob Seltzer its new CEO and president. Seltzer joins OA&R after 13 years at Porter Novelli, New York, where he served as general manager. (OA&R, 202/466-7590) Vaughn… Continued

Having an online presence will become more crucial to media relations as the younger generation of journalists find cyberspace to be one of the preferred information outlets during this decade and into the next. According… Continued

200 Liberty Street New York, N.Y. 10281-1003 Phone: 212/416-4750 Editor’s Note: As more and more publishers go online, PR specialists will have to add URLs to their databases so that they have a progressive media… Continued

If you’re a PR practitioner charged with managing employee and internal communications, consider that the number of telecommuters is growing and approaching the number of self-employed Americans working out of their homes. This fact should… Continued

Suffice it to say, it’s never a good PR practice to limit the media to a "press pen" set up outside of the location of the publicity event you’ve invited them to. But that’s precisely… Continued

It’s no secret that corporations nationwide pay clipping services thousands of dollars a year to send them proof of what kind of exposure they’re getting. But communicators are learning that they have to closely follow… Continued

Broadcast News Associates Inc. New York, 212/472-7300 Contact: Mary D’Arcy Broadcast News Coverage Los Angeles, 714/851-2842 Contact: Susan Tripp Chanticleer Communications Inc. Austin, TX 512/338-0095 Contact: William M. Jackson Conus Video & Satellite Services Minneapolis,… Continued