200 Liberty Street
New York, N.Y. 10281-1003
Phone: 212/416-4750
Editor's Note: As more and more publishers go online, PR specialists will have to add URLs to their databases so that they have a progressive media relations program. The editors at the Wall Street Journal Interactive Edition (http://www.wsj.com) were among some of the most receptive and open that we've found. These contacts should be on the top of your priority list.
| Sections |
General News: Just like the print version, everything in the online edition has some sort of business angle. |
| Editors |
Managing Editor: Rich Jaroslovski Phone: 212/416-4750 E-mail: [email protected] |
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Day to Contact/ Days to Avoid |
Just like all media outlets, the 40 staffers who put together the online version face several deadlines on a daily basis. |
| Methods | Jaroslovski prefers that press releases and story ideas come to him electronically |
| Comments | Because a lot of releases and pitches that go to print staffers also end up in the interactive editors' and reporters' "in" boxes, there's very little that's going on that they don't know about. But what they pursue for the online version are articles that mesh with interactivity. |
| Sections |
Technology: News has to have some sort of technology spin. |
| Editors |
Technolgoy Editor: Jason Fry Phone: 212/416-4750 Fax: 212/416-3548 E-mail: [email protected] |
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Day to Contact/ Days to Avoid |
Fry says all days are pretty much the same but mornings tend to be lighter and not as pressing. |
| Methods | Fry prefers pitches that come by fax with a several-days lead period. His second choice is e-mail." |
| Comments | Don't expect instant satisfaction [publication] on product announcements," Fry said. "And I don't only need PR people to pitch me stories; I need them to get me up to date and have a range of contacts and information sources I can pursue." |
| Sections |
Financial & Market: Here's the place where the online version dips into market trends, companies' financial solvency and booming businesses. |
| Editors |
Editor: Dave Pettit Phone: 212/416-4750 Fax: 212/416-3548 |
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Day to Contact/ Days to Avoid |
Every day's a busy day but the afternoons are tighter since that's when the market closes. |
| Methods | Pettit wants news to come his way by fax. |
| Comments | "We're not looking for standard corporate news," said Pettit. "It's a very narrow margin of news I'll use - for instance, I'll look at deals that focus on security firms" and their market interaction." |