According to a recently released study by PR agency Creamer Dickson Basford, nearly half of Internet users doubt the reliability of the information they come across on the World Wide Web. And for PR practitioners… Continued
Archive: May 1997
Media Insight: Miami Herald
May 19th, 1997 by PRNEWSOne Herald Plaza Miami, Fla. 33132-1693 Phone: 305/350-2111 Editor’s Note: In the news industry, the Miami Herald has earned a reputation for being a cutting-edge, hard-hitting publication whose staffers have included the famous police reporter… Continued
From The PR News Files: What Were They Thinking?
May 19th, 1997 by PRNEWSWhen Chad Williams, president of Resist Records, Beverly Hills, answered a call from PR NEWS last week, it was a less-than-delighted Williams we found on the other end. The Resist Label Group is the operation… Continued
Deep Blue Publicity Roll to Continue?
May 19th, 1997 by PRNEWSLast Monday, IBM’s 1.4-ton super-computer Deep Blue, flanked by several security guards, was loaded onto an 18-wheeler for its journey back to the company’s office in Poughkeepsie, N.Y., where it’s now being reconfigured for its… Continued
Gauging Extranet’s Evolutionary Costs
May 19th, 1997 by PRNEWSThe costs of setting up an extranet system greatly depends on a company’s goal, according to Victor Junalaitis, CEO of Santa Monica, Calif.-based Positive Support Review Inc., a consulting firm specializing in extranets. Junalaitis has… Continued
Marketers Hit ‘Third Wave’ Communications with Extranets
May 19th, 1997 by PRNEWSMost marketers and PR executives who are Internet- and intranet-friendly have a ready-set-go attitude when it comes to this technology’s latest offspring, the extranet. Since the framework is already in place, extranets are a natural… Continued
News: Industry Wrap-Up
May 19th, 1997 by PRNEWSCommunity Relations: AT&T Gets Press From Volunteers’ Disaster Help IBM may have gotten tons of publicity from Deep Blue, but let’s not forget what a philanthropic face does for a corporation today. AT&T continued to… Continued
AT&T’s Home Page Spawns Account Online Service
May 19th, 1997 by PRNEWSAT&T’s Universal Card Services (Jacksonville, Fla.), its calling card-credit card division, used extranet technology to launch "AT&T Universal Account Online." Anticipating that it had a customer base that would prefer to conduct business online, AT&T… Continued
State Legislation Pushes Workers Comp. Program into High Gear
May 19th, 1997 by PRNEWSWhen Ohio was finally ready to enforce Bill 107, which required the state’s Bureau of Workers’ Compensation (BWC) to mandate that employers choose a managed care organization (MCO) to handle their workers’ compensation claims, PR… Continued
In AIDS Crisis, Public Affairs Means Dispelling Myths and Relaying Facts
May 19th, 1997 by PRNEWSIn the communications field, there will likely be no greater test of the power of public affairs during this century than the AIDS crisis. For the public health institutions trying to keep a pulse on… Continued