Archive: May 1997

DTC Ads Redefine Doctor-Patient Relationships Encouraging consumers to become advocates of their own healthcare, Direct-to-Consumer (DTC) ads are impacting the relationships among patients with physicians, pharmaceutical manufacturers, and healthcare payers, according to a newstudy by… Continued

Marketing Campaigns Buses Drive Latest Maternity Care Campaign The savvy marketers at the Seattle-based Swedish’s Childbirth Center decided to stop traffic with a larger-than-life adorable baby campaign plastered on a local bus. Four-color, enormous depictions… Continued

University Hospital, in the midst of a sleepy advertising in Syracuse, N.Y. market, shook things up with an ad campaign that made them competitive with out-of-state hospitals. As the region’s only Level I trauma center,… Continued

The debate over the integration of marketing and public relations continues to rage at professional association meetings and columns in trade publications, usually focusing on the organization chart and who will report to whom. Too… Continued

George Feehan, president of GWF Associates, specializing in interactive educational programs, says, "Content is definitely the most important aspect of an exhibit booth presentation. Virtual Reality and 3-D technologies help increase attendees reaction to information,… Continued

Healthcare marketers are finding that in order to successfully launch products at tradeshows, their exhibits have to soar to new interactive realms. Getting healthcare professionals to cross that carpet barrier into your booth, now more… Continued

For more and more low-risk pregnant women, the doctor is the last person they call when labor pains strike. Call it managed care backlash to drive-through deliveries. Call it 1920s nostalgia for the ultimate in… Continued

Hospitals around the country, especially throughout the West Coast, New York, Texas and Florida, are responding to a growing midwifery trend with renewed marketing interest and financial commitment. Since 1975, the number of certified nurse-midwife… Continued

New PR Director The Public Relations Society of America’s new director of PR, Richard George, attended his first major PRSA event and surfaced last week as one of the on-site troubleshooters making sure the PRSA… Continued

ST. PETE, FLA., -While mergers, acquisitions, alliances and diversifications sometime scare even the best of PR agencies, such moves have become the new reality. But it’s not the choice of which routes you embark on… Continued