Archive: May 1997

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Marketing/PR’s Evolving Role In Reeling In Healthcare Information On Internet

May 1st, 1997 by

Marketers and others engaged in Internet marketing have opened a sort of Pandora’s Box on exactly what should be done to ensure quality healthcare information on the Internet. Imagine a consumer who has just been… Continued

How To Forge & Manage Powerful Partnerships In Managed Care

May 1st, 1997 by

More and more healthcare organizations are finding that collaborative unions can be the ticket to impacting positive change with physicians, providers and patients. In fact, managed care has compelled all facets of healthcare to appreciate… Continued