AT&T’s Home Page Spawns Account Online Service

AT&T's Universal Card Services (Jacksonville, Fla.), its calling card-credit card division, used extranet technology to launch "AT&T Universal Account Online." Anticipating that it had a customer base that would prefer to conduct business online, AT&T rapidly developed this site as an extension to its AT&T Web site (http://www.att.com) which promoted its card services on the Internet.