Archive: March 1997

Marcom house Scelba, Scelba, DeTitta & Wolfson, Montville, N.J., claimed an industry first by getting the syndicated Howard Stern radio show to run Ansell-America’s LifeStyles Condoms commercials through May. The 60-second spots, which began last… Continued

Ogilvy & Mather, Los Angeles, dropped its less-than-two-year-old $30 million mobile services account with Pacific Bell, Los Angeles, because of a "conflict of interest" due to its Feb. 12 win of the $80 million GTE… Continued

Wolfgang Puck and Barbara Lazaroff, owners of world-famous Los Angeles Spago restaurant and a line of gourmet frozen foods, are no strangers to the importance of a grand opening. To ensure the success of the… Continued

President of PRSA Joins Cook PR Edward R. Albanesi, president of the Public Relations Society of America (PRSA), will serve as a consultant for William Cook Public Relations, Jacksonville, Fla., a subsidiary of The William… Continued

Dateline NBC 30 Rockefeller Plaza New York, N.Y. 10112 Phone: 212/664-7501 Editor’s Note: Dateline will likely be one of the most difficult editorial operations you’ll ever seek to influence because of the number of producers… Continued

Good public affairs basically hinges on one thing: balance. The task for PR firms heading public affairs programs is that they must become immersed enough in the issues they lobby for – or the communities… Continued

PR practitioners have found that "some things in life are free," as traditional advertising methods and tactics such as offering free samples become wildly successful on the Web. For example, account executives at Ketchum Public… Continued

A new PR house, Kovak-Likly Communications, has opened its doors at 387 Danbury Road in Wilton, Conn., and at 300 Park Avenue in New York City. The agency, which will provide consumer, healthcare and corporate… Continued

Stackig Advertising & PR, McLean, Va., opened an office in Malvern, Pa. Feb. 21. Heading the fledgling operation are account supervisors Nicole Vignec and Karen Higgins. The address is: 7 Great Valley Parkway, Second Floor,… Continued

On Feb. 22, U.S. News & World Report launched a news and feature service which allows broadcasters to record and report stories adapted from the weekly. The Internet service, RadioSpace, and the telephone service, NewsDirect,… Continued