DISHING OUT THE GOODIES TO LURE MEDIA TO RESTAURANT LAUNCH

Wolfgang Puck and Barbara Lazaroff, owners of world-famous Los Angeles Spago restaurant and a line of gourmet frozen foods, are no strangers to the importance of a grand opening. To ensure the success of the 11th Wolfgang Puck Cafe opening, in San Diego on January 14, 1997, Puck and Lazaroff hired Californian PR firm, Stoorza, Ziegaus and Metzger, Inc. (SZM), to drum up local excitement and media coverage for the chic new eatery.