When account executives at Schwartz Communications were handed the announcement of the FDA’s approval of the ForeRunner AED, a medical device by Heartstream, Inc., their first thoughts were to create a VNR. Seattle-based Heartstream is… Continued
Archive: March 1997
Calendar
March 20th, 1997 by PRNEWSMarch 23-26: 1997 Annual Conference Alliance for Healthcare Strategy and Marketing. San Francisco; 312/704-9700. June 11-13: The Ninth National Conference of Physician Referral and Health Information Services. Physician Referral & Health Information Update. Atlanta; 404/377-6131.… Continued
Video News Releases Are Gaining In Use During Cash-Strapped Times
March 20th, 1997 by PRNEWSThe use of healthcare Video News Releases (VNR) is alive and well, but practitioners should avoid excessive product plugs and give broadcast journalists stories that will improve the lives of viewers. More and more editors… Continued
IN PR, ‘R’ MEANS RESEARCH AS WELL AS RELATIONS
March 17th, 1997 by PRNEWSAsk PR people about research to plan new programs or assess results and they’ll tell you they’re not doing much, but would like to be doing more. The reasons cited: cost; belief that some results… Continued
NEWS: INDUSTRY WRAP-UP
March 17th, 1997 by PRNEWSRowland Co. Merges with Wang The Rowland Company, New York, on March 12 merged Wang Associates Health Communications, New York, into the company’s existing healthcare practice to form a new division of Rowland, Rowland-Wang Healthcare.… Continued
TICKLE ME ELMO PR CAMPAIGN SHIFTS FROM PROMOTION TO PANIC
March 17th, 1997 by PRNEWSThis is the second in a two-part series on the PR surrounding the Tickle Me Elmo craze. Last week we took readers through the process of generating press and dealing with the onslaught of media… Continued
PR & MARKETING CALENDAR
March 17th, 1997 by PRNEWSMarch 18-21: The Center for Corporate Community Relations, "Institute on Corporate Community Relations," Boston, 617/552-4545. March 19: Public Affairs Council, "Adding Value: Maximizing the Use of External Resources," Washington, D.C., 202/872-1790. March 19: National Investor… Continued
PR PEOPLE: NEW HIRES/PROMOTIONS
March 17th, 1997 by PRNEWSRoss Named VP of PR For Reader’s Digest The Reader’s Digest Association, Pleasantille, N.Y., named Stuart C. Ross VP of PR and product publicity on March 12. Ross replaced Craig Lowder whom the company said… Continued
CURIOUS PR
March 17th, 1997 by PRNEWSPR execs are constantly looking for ways to generate publicity, but we’re still undecided (although certainly amused) about this company’s recent move: SoftTek, an intranet fax server software development company in Trabuco, Calif., has issued… Continued
MEDIA INSIGHT: Chicago Tribune
March 17th, 1997 by PRNEWS435 N. Michigan Avenue, Chicago, Ill. 60611-4003; General Phone: 312/222-3232; News Phone: 312/222-3540 Editor’s Note: Even though this traditionalist media outlet’s main focus is news with a Midwestern twist, these journalists want to know what’s… Continued