Monday, November 15

Cultural Relevancy for Diverse Communities

12:00 pm-1:00 pm

Results from the 2020 U.S. Census revealed that the chance that two people chosen at random are of a different race or ethnic group has increased dramatically since 2010. Additionally, it found that Hispanics/Latinos/LatinX, in particular, have become more racially and ethnically diverse as a demographic.

For communicators, this reinforces the significance of broad communications strategies that are culturally relevant and reflective of the ever-evolving audience segments. For marketers and public relations professionals, it means developing campaigns that take a deep dive into biases and experiences that impact views of the world.

During this virtual session, you will hear from our recent HPRA ¡Bravo! Award winners and partners who are mastering the art and science of reaching diverse communities, and the rich intermingled cultures.

Join HPRA National President & SVP Balsera Communications, Sonia V. Diaz, as we share insights and learnings from one of the world's leading media and entertainment companies, NBCUniversal/Telemundo Enterprises; digital marketing and public relations for changemakers, Mixte Communications; and community-driven, healthcare innovator Aflac.

This Communications Week session will arm participants with insight and tools to inspire public relations programming that makes a true difference.

FREE FOR HPRA MEMBERS;$25 NON-MEMBERS

25% GOES TOWARDS SCHOLARSHIP PROGRAM

Our Partnerships

Why Our Partnerships Are Valuable

Our Partners

Calendar