Seeking to gauge the Twitter presence of top U.S. corporations, PR News compiled the number of corporate Twitter accounts and followers of the 2010 Fortune 50. According to the results (as of May 7, 2010), we see that most have at least an account or two. Some number in thousands of followers.
The Twitter Watch was published in the May 17, 2010, issue of PR News, initially available to subscribers only and offered for free on a short-term basis. For updates to our Twitter Watch chart and for more data and analysis, subscribe to PR News.
Twitter Watch: Fortune 50’s Twitter Presence |
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Company |
Primary Corporate Account |
Total Number of Accounts |
Total Number of followers |
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| 1 | Walmart | http://twitter.com/WalmartSpecials | 6 | 14,875 |
| 2 | Exxon Mobil | http://twitter.com/ExxonMobil | 1 | 1,947 |
| 3 | Chevron | http://twitter.com/chevron | 1 | 2,793 |
| 4 | General Electric | http://twitter.com/GEInnovate | 6 | 6,783 |
| 5 | Bank of America | http://twitter.com/bofa_help | 2 | 7,024 |
| 6 | ConocoPhilips | http://twitter.com/conocophillips | 1 | 924 |
| 7 | AT&T | http://twitter.com/attnews | 2 | 28,612 |
| 8 | Ford Motor | http://twitter.com/ford | 2 | 35,958 |
| 9 | J.P. Morgan Chase & Co | n/a | n/a | n/a |
| 10 | Hewlett-Packard | http://twitter.com/hpnews | 2 | 17,270 |
| 11 | Berkshire Hathaway | http://twitter.com/brk_b | 1 | 553 |
| 12 | Citigroup | http://twitter.com/citi | 5 | 4,912 |
| 13 | Verizon Communications | http://twitter.com/VERIZON | 3 | 23,489 |
| 14 | McKesson | http://twitter.com/McKesson_HIT | 1 | 1,692 |
| 15 | General Motors | http://twitter.com/Gmblogs | 4 | 23,311 |
| 16 | American International Group | n/a | n/a | n/a |
| 17 | Cardinal Health | http://twitter.com/CardinalHealth | 1 | 136 |
| 18 | CVS Caremark | http://twitter.com/cvscaremark | 3 | 4,715 |
| 19 | Wells Fargo | http://twitter.com/WELLSFARGO | 2 | 7,752 |
| 20 | IBM | http://twitter.com/ibm_news | 10 | 28,418 |
| 21 | UnitedHealth Group | http://twitter.com/unitedhealthgrp | 2 | 6,784 |
| 22 | Procter & Gamble | http://twitter.com/PGNewsUS | 7 | 4,205 |
| 23 | Kroger | http://twitter.com/krogerdeals | 2 | 3,953 |
| 24 | AmerisourceBergen | n/a | n/a | n/a |
| 25 | Costco Wholesale | http://twitter.com/costco_online | 4 | 10,496 |
| 26 | Valero Energy | n/a | n/a | n/a |
| 27 | Archer Daniels Midland | n/a | n/a | n/a |
| 28 | Boeing | http://twitter.com/BoeingAirplanes | 1 | 3,332 |
| 29 | Home Depot | http://twitter.com/Thehomedepot | 8 | 29,830 |
| 30 | Target | http://twitter.com/target | 1 | 18,031 |
| 31 | WellPoint | http://twitter.com/Wellpointhealth | 1 | 41 |
| 32 | Walgreen | http://twitter.com/WALGREENS | 2 | 7,685 |
| 33 | Johnson & Johnson | http://twitter.com/JNJComm | 2 | 7,278 |
| 34 | State Farm Insurance Cos. | http://twitter.com/statefarm?WT.svl=201 | 1 | 5,803 |
| 35 | Medco Health Solutions | http://twitter.com/medco | 1 | 942 |
| 36 | Microsoft | http://twitter.com/microsoft | 2 | 406,169 |
| 37 | United Technologies | n/a | n/a | n/a |
| 38 | Dell | http://twitter.com/delloutlet | 20 | 1,566,472 |
| 39 | Goldman Sachs Group | n/a | n/a | n/a |
| 40 | Pfizer | http://twitter.com/pfizer | 3 | 8,201 |
| 41 | Marathon Oil | http://twitter.com/MARATHON_OIL__ | 1 | 114 |
| 42 | Lowe's | http://twitter.com/Lowes | 2 | 7,634 |
| 43 | United Parcel Service | http://twitter.com/ups_news | 7 | 9,557 |
| 44 | Lockheed Martin | http://twitter.com/lockheedmartin | 2 | 3,683 |
| 45 | Best Buy | http://twitter.com/BESTBUY | 2 | 49,035 |
| 46 | Dow Chemical | http://twitter.com/DCECU | 2 | 101 |
| 47 | Supervalu | https://twitter.com/supervalufoods | 1 | 239 |
| 48 | Sears Holdings | http://twitter.com/SEARSdeals | 2 | 11,792 |
| 49 | International Assets Holding | n/a | n/a | n/a |
| 50 | Pepsico | http://twitter.com/pepsi | 2 | 32,849 |
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With the exception of a few financial and manufacturing companies, Twitter has clearly captured the attention of the Fortune Top 50. Look for regular updates of their number of followers in future issues. (Note: Followers as of 5/7/10.) |
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Source: Fortune/PR News |
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