Tradeshow Experts Share Advice for Being Best of Show

Your company spent big bucks on an elaborate tradeshow booth. Now the pressure is on to produce tangible results, despite the fact that many events have seen a decline in
attendance since the events of Sept. 11. We checked in with a passel of tradeshow-savvy PR professionals, who gave us the inside scoop on their techniques and strategies.
Following is a sampling of their best advice for mastering the art of tradeshows.