PR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.
Archive:
PR Realities You Won’t Find in Communication School Textbooks
September 12th, 2022 by Arthur SolomonUPS, FedEx Seek Change in Holiday Shopping Message
October 3rd, 2014 by Richard BrownellUPS and FedEx are trying to change the message to keep this holiday shopping season from turning into chaos. But will retailers go along?
UPS, FedEx Use Crisis Management to Save Christmas
December 27th, 2013 by Richard BrownellHoliday shippers are being accused of ruining Christmas for many consumers. They will need to rely on some sincere crisis management to weather the storm.
9 Tips To Master Before Your Next Media Interview
September 13th, 2013 by Diane SchwartzWhen UPS wanted to make the public aware of its sustainability and energy-saving practices, the PR team knew it needed to tell an interesting story to showcase its efforts. It has always stuck with me… Continued