Archive:

Whether it’s in industries such as healthcare, finance, or pharmaceuticals strict regulations can often hinder the ability to raise awareness of products or services through earned media.

The dynamic partnership between e-commerce and public relations transcends the transactional—through intertwining storytelling, crisis management, influencer collaborations and thought leadership. Our author examines how PR and e-commerce integrate to craft compelling narratives and foster connections.

This week’s PR Roundup looks at Wendy’s pricing blunder, the latest B2B and thought leadership study from Edelman and LinkedIn and a new coalition formed by the Ad Council to combat gun violence in America.

In X/Twitter’s case, the changing of the guard—and the chaos that followed—has proven to be anything but secure and consistent. This has worked in LinkedIn’s favor.

How can LinkedIn Creator Mode benefit public relations, communication professionals, their clients and brands?

Securing speaking opportunities at events tailored to a client’s industry should be a part of every PR plan to increase exposure and allow professionals the opportunity to continue networking.

There is a real need to be more thoughtful about thought leadership. Here, our author discusses three things you can do to increase your position.

In this data roundup, we look at journalists’ response rates for podcasts and explore tips for pitching podcasters. We also review a study examining the value of thought leadership and the importance of getting your executives to post on social.

Here are three ways you can persuade nonprofit leaders to consider pursuing the pivotal communications vehicle of thought leadership.

Our contributor outlines some ways in which managing PR and managing finances are similar. These include setting goals, budgeting appropriately, taking risks and understanding compound interest.