Welcome to the Yottabyte Era. Yottabyte, which is equal to one quadrillion gigabytes, is the term to describe the next frontier of data technology. We’re now in the so-called Exabyte. Before that we had Terabyte and Petabyte eras. However you define …
Archive:
Video, Rutgers and Leaders Gone Wild
April 3rd, 2013 by Diane SchwartzAt what point is it not OK for an employee to utter these words to people he’s managing: “You f—ing fairy; you’re a f—ing f—-t.” And at what point is it not OK to: Shove and kick the people you’re managing? The answer: when it
PR and the Airline ‘Fat Tax’: Endless Possibilties
March 27th, 2013 by Scott Van CampRecently, Dr. Bharat P. Bhatta of Sogn og Fjordane University College in Norway, laid out a modest proposal in the Journal of Review and Pricing Management: Airlines should charge overweight passengers more for their plane tickets than thin passengers….
9 Pieces of Advice to Act On Today (I Swear!)
March 26th, 2013 by Diane SchwartzAdvice is easy to come by and just as easy to dispense. What’s more difficult is heeding advice. At a recent awards luncheon in Manhattan hosted by PR News sister brand CableFAX, a group of young “executives to watch” shared useful advice …
Communicators: There’s Opportunity Even With a Declining Newspaper Industry
March 21st, 2013 by Matthew SchwartzWhen I was a kid my folks cut out an advertisement from the Times that featured the opening lines from Charles Dickens’ “A Tale of Two Cities” and put the page in a safe place on my bedroom desk. “It was the best of times, it was the worst of t…
‘Stuffy Old Men’: Report Acknowledges GOP’s PR Problem
March 18th, 2013 by Scott Van CampThe GOP has a PR problem. The party so much as acknowledged that on Monday with the release of a 100-page report detailing messaging shortcomings that Republicans say are the cause of its jarring defeat last November to incumbent President Barack Oba…
Why I Didn’t Ignore Your PR Pitch
March 15th, 2013 by Diane SchwartzThe commonly used word “pitch” can be a disservice to the PR trade. Pitching a story to a reporter assumes there’s a catcher (often there is no one on the other end to receive it or the recipient isn’t paying attention). Pitch…
Why I Ignored a PR Inquiry
March 13th, 2013 by Tony SilberLast week I got a pitch from a PR person related to the magazine industry. (I’m also general manager of Min and Folio:, brands that serve that market). I’m kind of embarrassed to admit this,… Continued
Half-Baked Digital Ideas Will Leave Your Customers With a Really Bad Taste
March 1st, 2013 by Diane SchwartzWhile nearly every brand is online – be it with a Web site, email marketing programs, social media, apps – many brands make the mistake of going a bit too far by not going far enough. I’m not talking about chasing the next shiny object. I’m…
PR at the Bat: What Public Relations Pros Can Learn from Spring Training
February 21st, 2013 by Matthew SchwartzMajor League Baseball’s Spring Training is in full swing. It’s the start of a new baseball season, when ballplayers focus on getting in shape and every team, regardless of its payroll, has visions of playing in the World Series eight months from …