A while back, prior to the launch of the new BlackBerry 10, LPP posted a blog offering three startup PR lessons from BlackBerry 10. Lesson 1, the blog said, was to know when to pivot. That is, know when and whether the world has passed your solutions a…
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BlackBerry’s PR Life Lessons
February 19th, 2013 by [email protected]A while back, prior to the launch of the new BlackBerry 10, LPP posted a blog offering three startup PR lessons from BlackBerry 10. Lesson 1, the blog said, was to know when to pivot. That is, know when and whether the world has passed your solutions a…
What Message Do You Want to Send to the Hispanic Community?
February 14th, 2013 by Matthew SchwartzWhen Florida Senator Marco Rubio, who delivered the GOP response to President Obama’s State of the Union on Tuesday night, flubbed a reach for a water bottle, he took to social media to manage the PR around the awkward moment. During the speech, Rubi…
Battle Facebook Fatigue with Compelling Content
February 11th, 2013 by Scott Van CampWhile Facebook continues to be the social platform of choice for many brands, a couple of interesting studies released last week could trip an alarm for communications pros. A Pew study found that the majority of the 1,000-plus people surveyed said the…
There’s Nothing Fishy About The Weather Channel’s #Nemo Hash Tag
February 10th, 2013 by Diane SchwartzThe tweet caught my eye: “Don’t support The Weather Channel by calling this storm Nemo.” But I liked that name, and so did thousands of tweeters who tucked #Nemo into their 140-character updates. While not intended as the cute Nemo fish of Disney…
Blaming it on PR: A Cautionary Tale
February 8th, 2013 by Diane Schwartz“It’s PR’s fault.” This is what a reporter acquaintance for a daily publication recently told me, as she was lamenting the inability to set up a meeting with a top executive at a major trade show coming up. “They didn’t get back to me, and …
20 Annoying Behaviors During Meetings
February 8th, 2013 by Diane SchwartzMeetings are both a blessing and a curse. On one hand, great ideas and solutions abound when you bring people into a room, face to face. People learn from one another and also get to know their colleagues better. Ideas, concepts, hot-button issues …
Will PR now Become Part of Apple’s Core?
February 6th, 2013 by Matthew SchwartzIt may not equal Jonas Salk discovering the polio vaccine or Albert Einstein discovering the theory of relativity, but Apple Inc.’s recent discovery of public relations is worth noting. For years the technology and consumer-products giant was notorio…
PR Needs to Mitigate the Negative Returns of Executive Rants
February 5th, 2013 by Matthew SchwartzWhat was the CEO of Tupperware thinking? On an earnings call last week the executive, Rick Goings, explained to a reporter why the company had flat performance in 2012. “We are a high-quality product and a brand,” Goings said. “Why do we do bette…
Super Bowl Momentum: How Would You React When the Lights Go Out?
February 4th, 2013 by Diane SchwartzAs you were waiting for the lights to go back on in New Orleans last night, were you thinking to yourself: if this were my Super Bowl, what would I be saying to my team? What would I be doing to keep my team on the winning side? And is some poor worker…