Has writing become a lost art, a nice-to-have skill but not a necessary one? I sure hope not. For those of us who cherish the written word and are prone to find typos on cereal boxes or wine bottles, we appreciate a well-constructed sentence that conci…
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On the Power of Optimism in PR Communications
May 10th, 2013 by Tony SilberEarlier this week I noticed this tweet from Business Insider’s Henry Blodget: “RT @SullyCNBC: I’ve interviewed many successful people over the years. Many began with nothing. ALL shared one trait—optimism.” Blodget, of course, was retw…
On the Power of Optimism in PR Communications
May 10th, 2013 by Tony SilberThe power of a positive outlook works wonders in communications.
On the Power of Optimism in PR Communications
May 10th, 2013 by Tony SilberThe power of a positive outlook works wonders in communications.
7 Key Communications Takeaways from ‘Iron Man 3’
May 6th, 2013 by Diane SchwartzIn ‘Iron Man 3,’ there’s a scene featuring a reporter shoving his iphone in Tony Stark’s face asking him to make a public statement to his enemies. Stark stares into the iphone, makes his superhero threat, then throws the reporter’s…
Measurement is Sexy. Really.
May 1st, 2013 by Diane SchwartzThere you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and visual dimensions, more about your company’s share…
How to Take Public Relations a Notch or Two ‘Furthur’
April 29th, 2013 by Matthew SchwartzThe Grateful Dead, the Grandaddy of jam-band music, called it quits in 1995 soon after the death of lead guitarist (and first among equals) Jerry Garcia. The Dead’s 30-year run, which included nearly 2,300 concerts and a unique musical styling best d…
Questions All PR People Must Be Asking
April 26th, 2013 by Diane SchwartzOscar Wilde once said that the “question often arrives a terribly long time after the answer.” For sure, asking the right questions early and often is the answer to a lot of problems we face as communicators. Inundated with projects, challenges…
Kill Your Brand (For a Few Minutes)
April 22nd, 2013 by Diane SchwartzThe death of your brand: have you ever thought about it? Have you considered the implications of its demise, for better or worse? What might be lost in the marketplace of ideas, products or services if your brand no longer existed? Excuse my pessimism,…
Five PR Lessons From ‘The Voice’
April 15th, 2013 by Diane SchwartzWhy are so many of us addicted to “The Voice”? For me, it’s not because I am constantly reminded of what a poor singer I am. I have my kids to remind me of that. Why I like “The Voice” over other reality shows has more to do…